Samsung<\/a> is the official screen of BAFTA. Whilst most will just think this is a simple logo swap on both sides, it\u2019s a lot more than that \u2014 how modern technology is adapting to create the cinema-experience for everyday streamers.<\/p>\n\u201cCinema and streaming have always coexisted,\u201d Zeena reflected. \u201cI think we’re both sort of pushing each other from innovation.\u201d<\/p>\n
\u201cI love nothing better than going to watch films [in the cinema]. When I saw One Battle After Another at Odeon in Leicester Square it was immersive,\u201d Edith added.<\/p>\n
\u201cBut then, through the technology that Samsung have created, it\u2019s kind of the closest that I’m going to get to feeling and seeing it on my Samsung TV because of the quality within it, that and the sound quality.\u201d<\/p>\n
It’s not just about new films<\/h2>\n
Sure, BAFTA noms and award season is exciting, soaking up all the new films, but you always go back to your favourites. One of the best parts of TV technology is that it\u2019s not just about making the new stuff better, it backdates to augment some of the old classics.<\/p>\n
\u201cI call it an invisible benefit,\u201d Zeena laughed.<\/p>\n
\u201cIf you’re watching, say, a Scorsese movie from 20 years ago you know, we’ve now got the technology where we can just make that look as amazing as possible, via upscaling.<\/p>\n
“It’s not making it look weird in terms of colours, but it’s just upscaling. So 20 years later, you’re still enjoying the amazing craftsmanship, the actors, the picture just looks as brilliant as possible,\u201d she explained.<\/p>\n
AI is coming for our jobs, AI is drinking a gallon of water per usage \u2013 whilst not myths, Zeena is keen to remind us that AI is a spectrum, and whilst its presence and advancement is has developed significantly, it has been around for a while. Especially when it comes to optimising the inbuilt technology.<\/p>\n
\u201cYou used to have to sit there and touch your remote control 52 times, changing volume, brightness, searching for the right thing. Now, if you’re sitting in front of the TV, you don’t need to do that because you’ve got AI sound, AI Picture, so it’s just doing it in the background.<\/p>\n
“You’re not there adjusting the colour, just switching into AI film mode or AI sport mode\u2026 it just makes your life easier,\u201d she explained.<\/p>\n
For Zeena and Edith, it means rediscovering old favourites with their families (and not having their kids complain about the awful quality and them being “old”).<\/p>\n
What can we expect for next year?<\/h2>\n
No one can predict what’s going to happen in the next year, even with big films like Avengers: Doomsday and Devil Wears Prada 2 making their way to cinemas in 2026. For Edith, there’s one film already making its mark<\/p>\n
“I know Wuthering Heights is out, and I freaking love that film so much. That’s going to be nominated next year, even though it’s out tomorrow before the show BAFTAs, it has to be up for awards next year because Emerald Fennell is genius and goddess.”<\/p>\n