{"id":95717,"date":"2026-02-20T10:42:34","date_gmt":"2026-02-20T13:42:34","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/894061789\/I8S3JxqlgzotEIqg"},"modified":"2026-02-20T10:42:34","modified_gmt":"2026-02-20T13:42:34","slug":"media-groups-seek-agreement-with-big-tech-over-ai-training-data","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/20\/media-groups-seek-agreement-with-big-tech-over-ai-training-data\/","title":{"rendered":"Media groups seek agreement with Big Tech over AI training data"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/i3.wp.com\/s.glbimg.com\/en\/ho\/static\/globocom2012\/img\/fb_marca.png?ssl=1\" class=\"ff-og-image-inserted\"><\/div>\n<div class=\"row content-head non-featured \">\n<div class=\"title\"> <\/div>\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Brazilian associations notify AWS, Apple, Google, Meta, Microsoft, OpenAI over use of protected works to train artificial intelligence <\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<article> <span hidden>   <\/span>  <\/p>\n<div class=\"no-paywall\">\n<div class=\"mc-column mc-side-item__container\" data-block-type=\"ads\">\n<div class=\"mc-side-item mc-side-item--right content-ads content-ads--side-ad mc-side-item-block\">\n<div id=\"banner_materia1\" class=\"tag-manager-publicidade-container\"> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"50\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links> Associations representing newspapers, magazines, radio and television broadcasters, as well as the music and copyright industries, have formally notified <strong>artificial intelligence (AI) <\/strong>companies operating in Brazil in an effort to negotiate authorization for the use of <strong>copyrighted content <\/strong>in AI tools, the entities said in a statement on Thursday (19). <\/p>\n<\/p><\/div>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"26\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> The companies notified include the Brazilian subsidiaries of <strong>Amazon Web Services (AWS), Apple, Google, Meta, Microsoft, and OpenAI<\/strong>, according to the National Association of Newspapers (ANJ). <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"21\">\n<p class=\"content-text__container\">\n<ul class=\"content-unordered-list\">\n<li><a class href=\"https:\/\/valorinternational.globo.com\/foreign-affairs\/news\/2026\/02\/19\/ai-manipulated-fake-content-threatens-democracy-lula-warns.ghtml\">AI-manipulated fake content threatens democracy, Lula warns<\/a><\/li>\n<li><a class href=\"https:\/\/valorinternational.globo.com\/commentary\/assis-moreira\/commentary\/seeking-a-deal-between-trump-and-lula.ghtml\">Seeking a deal between Trump and Lula<\/a><\/li>\n<li><a class href=\"https:\/\/valorinternational.globo.com\/business\/news\/2026\/02\/19\/artificial-intelligence-begins-to-shape-salary-decisions.ghtml\">Artificial intelligence begins to shape salary decisions<\/a><\/li>\n<\/ul><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"78\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> In a joint statement, ANJ, the Brazilian Association of Radio and Television Broadcasters (Abert) and the National Association of Magazine Publishers (Aner) said that \u201cauthorization for the use of protected content in AI tools is guaranteed by law\u201d and that the purpose of contacting AI companies \u201cis to build a bridge between technology and copyright holders, ensuring that the advancement of AI in Brazil occurs in harmony with the sustainability of those who produce quality information and culture.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"61\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> \u201cThe notification is a call for dialogue and negotiation, as well as for respect for existing laws,\u201d ANJ executive president <strong>Marcelo Rech<\/strong> said in the statement. He added that \u201cmedia outlets support the development of AI, but this cannot become a lawless territory. Like any responsible economic activity, AI developers must follow minimum rules recognizing <strong>intellectual property<\/strong>, which includes journalistic content.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"48\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> The notifications were sent on December 22 to Brazilian subsidiaries of multinational AI companies. The letter was signed by Abert, ANJ, Aner, the Brazilian Association of Music and Arts (Abramus), the Association of Musicians, Arrangers and Conductors-Brazilian Musical Society (Amar\/Sombr\u00e1s), and the Association of Performers and Musicians (Assim). <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"63\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> According to Rech, journalistic information plays a decisive role in AI systems. \u201cIt is estimated that around one-third of the digital content that has fed and sustained AI comes from journalistic outlets,\u201d he said in the statement. \u201cIt is therefore only fair and natural that this third-party production, which has a cost, be compensated by another commercial activity that makes use of it.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"61\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> Rech also noted that the signatory entities have consistently defended negotiation and agreements as the basis for coexistence and development between journalism and AI. \u201cIn the absence of prior authorization for the use of journalistic content, however, it is legitimate for media outlets to seek their rights in court, as has already been happening in many countries, including Brazil,\u201d he said. <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"57\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> \u201cThe organizations emphasize that the proposal extends to all platforms and developers of AI systems that use or intend to use protected content produced by their members,\u201d the statement said. \u201cThe sector is open to negotiating authorization, licensing, and partnership models that ensure legal certainty and mutual benefits, safeguarding sustainable growth and investment in Brazil\u2019s creative ecosystem.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"69\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> In the letter sent in December, the entities stated that they understand \u201cthat the advancement of AI must respect the copyrights and intellectual property of content produced by our members, as provided for in the <strong>Federal Constitution<\/strong> and Law No. 9.610\/98 [Brazil\u2019s Copyright Law].\u201d They warned that unauthorized use of such content could undermine the ecosystem of journalistic and artistic production, discourage intellectual creation, and, above all, violate rights. <\/p>\n<\/p><\/div>\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\">\n<div data-id=\"banner_materia2\" class=\"tag-manager-publicidade-container mc-has-reveal mc-has-ad-lazyload\"> <\/div>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"54\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> The letter continues: \u201cTherefore, should there be interest in using content from our members for purposes including, but not limited to, data mining, training, or development of AI systems, we are available to discuss forms of authorization, compensation, and partnerships that benefit all parties involved and ensure the protection of copyright over such content.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> \u201cIf such use is already taking place, we request that you contact the Associations and\/or the affiliated outlet whose content was used, so that an amicable solution may be negotiated to avoid future litigation,\u201d the letter adds. <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> The entities conclude by reiterating that their \u201cobjective is to promote dialogue and seek innovative solutions, always respecting copyright and current legislation,\u201d and that they remain open \u201cto meetings that may result in agreements beneficial to all.\u201d <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"16\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> As of Thursday (19), the associations had not received responses from the companies, Rech told <strong>Valor<\/strong>. <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"85\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> The use of copyrighted news content to train AI tools has been the subject of a wave of <strong>lawsuits <\/strong>and licensing agreements between media companies and major technology firms worldwide. A survey by the Tow Center for Digital Journalism at <strong>Columbia University<\/strong> lists 160 lawsuits and agreements between news organizations and AI companies since June 2023. In February alone, up to Thursday (19), agreements were announced between Vox Media and Hearst Magazines with Microsoft, between Axios and OpenAI, and between the Financial Times and Google. <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"54\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> In <strong>Brazil<\/strong>, Rech cited a licensing agreement signed in December between newspaper O Estado de S. Paulo and Google to train the Gemini AI tool. \u201cWe believe this is the path that should be followed by Google and all other developers [of AI tools] that rely on journalistic content in their activities,\u201d he said. <\/p>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"62\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> ANJ and other sector associations have also been active before Brazil\u2019s <strong>antitrust authority<\/strong>, the Administrative Council for Economic Defense (CADE), in an inquiry investigating possible abuse of dominant position by Google in search and alleged misuse of journalistic content in Brazil. In late August, CADE decided to deepen its investigation into the effects of algorithm changes and AI tools on news traffic. <\/p>\n<\/p><\/div>\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\">\n<div data-id=\"banner_materia__84830538-03a6-4315-ba59-f338bb7945db\" class=\"tag-manager-publicidade-container mc-has-reveal mc-has-ad-lazyload\"> <\/div>\n<\/p><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"58\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> Blocking access by AI tools has been one response adopted by media companies. <strong>Valor columnist Guilherme Ravache<\/strong> cited a survey by public relations platform <strong>BuzzStream <\/strong>showing that 79% of nearly 100 leading news websites in the United Kingdom and the United States already block at least one crawler used for AI training by OpenAI, Anthropic, Apple, and Google. <\/p>\n<\/p><\/div>\n<div data-track-category=\"multicontent\" data-track-action=\"ultimo chunk conteudo\" data-track-noninteraction=\"false\" data-track-scroll=\"view\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links> Contacted by Valor, Apple, Google, and Meta declined to comment. AWS, Microsoft, and OpenAI did not respond. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"traduction-disclaimer_container\">\n<p>This article was translated from Valor Econ\u00f4mico using an artificial intelligence tool under the supervision of the Valor International editorial team to ensure accuracy, clarity, and adherence to our editorial standards. Read our <a href=\"https:\/\/valorinternational.globo.com\/business\/news\/2024\/09\/30\/grupo-globo-includes-artificial-intelligence-guidelines-in-its-editorial-principles.ghtml\"> Editorial Principles. <\/a> <\/p>\n<\/section>\n<\/article>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; to build a bridge between <span class=\"match\">technology<\/span> and copyright holders, ensuring that &#8230; between media companies and major <span class=\"match\">technology<\/span> firms worldwide. A survey by &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-95717","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/95717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=95717"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/95717\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=95717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=95717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=95717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}