{"id":95477,"date":"2026-02-20T06:00:47","date_gmt":"2026-02-20T09:00:47","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/894009263\/gyHiTzj46B2sTpDz"},"modified":"2026-02-20T06:00:47","modified_gmt":"2026-02-20T09:00:47","slug":"a-koda-partners-with-3ss-to-transform-automotive-entertainment-with-3ready-platform","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/20\/a-koda-partners-with-3ss-to-transform-automotive-entertainment-with-3ready-platform\/","title":{"rendered":"\u00c5\u00a0koda Partners with 3SS to Transform Automotive Entertainment with 3Ready Platform"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.thefastmode.com\/media\/k2\/items\/src\/a26e79b5206a11f63a68608828d30ddb.jpg?t=20260220_013427&ssl=1\" class=\"ff-og-image-inserted\"><\/div>\n<p> 3SS, a global leader in personalised entertainment solutions, announces a strategic partnership with \u0160koda to transform in-car entertainment and the launch of \u0160koda Play, \u0160koda Auto\u2019s central entertainment hub.<\/p>\n<p> \u0160koda Play aggregates video content from multiple sources and tailors it to both the user and the specific vehicle. The service includes news, educational materials, themed videos, and \u0160koda-branded content, delivered via livestream or on-demand formats.<\/p>\n<p> The platform allows \u0160koda to share branded content directly to vehicles, including service guides, marketing offers, product updates, merchandise, and experiences. Advanced content management and analytics tools enable curated experiences for each passenger.<\/p>\n<p> 3SS ensures compatibility with Linux, AOSP, and Android Automotive OS, enabling rapid, risk-free deployment while maintaining complete UI\/UX design freedom. The platform provides personalised entertainment, global content integration, advanced management, and analytics capabilities, supporting a modern, software-defined in-car experience.<\/p>\n<div class=\"itemQuote\">\n<p> Petr Kabelka, Connectivity &amp; New Businesses Lead, \u0160koda Auto<\/p>\n<p> The partnership with 3SS for this software will enable a seamless integration of streaming services into \u0160koda vehicles, bringing an in-home experience to our cars for the first time.<\/p>\n<\/div>\n<div class=\"itemQuote\">\n<p> Felix Walter, Head of Automotive, 3SS<\/p>\n<p> 3Ready Automotive helps automakers unlock new possibilities in the software-defined vehicle era, delivering personalised, content-first experiences while providing tools for content management, analytics, and monetisation.<\/p>\n<\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; with Linux, AOSP, and Android <span class=\"match\">Automotive<\/span> OS, enabling rapid, risk-free &#8230; Walter, Head of <span class=\"match\">Automotive<\/span>, 3SS 3Ready <span class=\"match\">Automotive<\/span> helps <span class=\"match\">automakers<\/span> unlock new possibilities in &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-95477","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/95477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=95477"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/95477\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=95477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=95477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=95477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}