{"id":94124,"date":"2026-02-19T00:29:59","date_gmt":"2026-02-19T03:29:59","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/893596240"},"modified":"2026-02-19T00:29:59","modified_gmt":"2026-02-19T03:29:59","slug":"is-this-why-automakers-are-ditching-apple-carplay","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/19\/is-this-why-automakers-are-ditching-apple-carplay\/","title":{"rendered":"Is This Why Automakers Are Ditching Apple CarPlay?"},"content":{"rendered":"<p data-journey-content=\"true\" data-node-id=\"0\" class=\"css-6wxqfj emevuu60\">In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) and escaping from relentless AM band advertising.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\">Commuters got even more relief with the advent of in-car media such as 8-track tapes, cassettes, CDs, and at least some parts of satellite radio. When the little \u201cAUX\u201d button started appearing in cars such as my 2006 Saab 9-5 SportCombi and 2007 Honda Fit, the iPod (and later, the smartphone) could be played through the car\u2019s speakers. So, plenty of opportunity to say no to commercials. <\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-12\" data-node-id=\"3\" class=\"embed\">\n<aside class=\"css-1fm2v8u e94w1mj9\">\n<h6 class=\"css-5x5ucb e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"><\/span><span class=\"css-8lle59 e94w1mj5\">Related Story<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"><\/span><\/h6>\n<\/aside>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">Drivers who listen to the radio are still hearing lots of commercials, when they\u2019re not looking at ubiquitous highway billboards, but the ad industry wants more\u2014the goal is for commercial messages to be woven back into your every automotive interaction. It\u2019s called \u201ccommerce media,\u201d and it\u2019s enabled by the connected car. Ptolemus Consulting Group <a href=\"https:\/\/www.ptolemus.com\/research\/connected-vehicle-payments\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.ptolemus.com\/research\/connected-vehicle-payments\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"says in-vehicle payment value\" data-node-id=\"4.1\" class=\"body-link css-3omq3o emevuu60\">says in-vehicle payment value<\/a> could hit $625 billion by 2030, with location-based advertising for food, parking and entertainment. Scary, isn\u2019t it? Ads could be coming at you every which way. <\/p>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-13\" data-node-id=\"6\" class=\"embed\">\n<div data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=75&ssl=1 75w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=100&ssl=1 100w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=150&ssl=1 150w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=240&ssl=1 240w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=320&ssl=1 320w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=500&ssl=1 500w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=640&ssl=1 640w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=800&ssl=1 800w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=1024&ssl=1 1024w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=1280&ssl=1 1280w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?w=1600&ssl=1 1600w\" alt=\"new york city exteriors and landmarks\" title=\"New York City Exteriors And Landmarks\" loading=\"lazy\" width=\"5899\" height=\"3933\" data-nimg=\"1\" fifu-data-src=\"https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/people-cross-the-street-near-billboards-advertising-the-new-news-photo-1771447578.pjpeg?resize=980%3A%2A&ssl=1\" class=\"css-0 e1g79fud0\"><\/p>\n<div class=\"css-swqnqv e1fodxfw2\"><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-15n1vo9 e1geg53v2\">Craig T Fruchtman<\/span><span class=\"css-lqbq3g e1geg53v0\">\/\/<\/span><span class=\"css-15n1vo9 e1geg53v1\">Getty Images<\/span><\/figcaption><p>Companies are looking at ways of getting more ads into cars and not just outside of them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\"><a href=\"https:\/\/koddi.com\/resources\/all-commerce-media\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/koddi.com\/resources\/all-commerce-media\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"A new Forrester report\" data-node-id=\"7.0\" class=\"body-link css-3omq3o emevuu60\">A new Forrester report<\/a> commissioned by Koddi, a commerce media company, sees a vast opportunity for advertising. \u201cAutomotive networks capture deep consumer research and purchase signals across configurators, dealer sites, finance platforms, and service centers, yet most are still learning to monetize this attention effectively.\u201d <\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">Only 3% of automotive survey respondents classify as \u201ctrailblazers\u201d in this new space, the study says. For those in the know, said the report, \u201cConnected vehicles and in-car platforms are opening up entirely new media surfaces, transforming infotainment systems, navigation, and driver services into monetizeable environments.\u201d The public bathroom \u201csurface\u201d has been thoroughly monetized, so your car is next. <\/p>\n<section data-embed=\"pullquote\" data-lazy-id=\"P0-14\" data-node-id=\"10\" class=\"embed\">\n<blockquote data-theme-key=\"pullquote\" class=\"css-1eiql25 e1pe3zr91\"><p><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"><\/span><\/p>\n<blockquote class=\"css-qvcrqp e1pe3zr90\"><p>\u201cConnected vehicles and in-car platforms are opening up entirely new media surfaces.\u201d<\/p><\/blockquote>\n<p><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"><\/span><\/p><\/blockquote>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-6wxqfj emevuu60\">To put this in layman\u2019s terms, the car knows when you need an oil change, and to keep you from going to the Fast Lube chain down the street, the automaker can point you to its own dealership with a 20%-off coupon. And since the dealer\u2019s sticker is now on the windshield telling you when to come back, there will be lucrative repeat business. This is closely related to <a href=\"https:\/\/www.autoweek.com\/news\/a70247435\/fight-over-your-car-telematics-data\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.autoweek.com\/news\/a70247435\/fight-over-your-car-telematics-data\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"the controversial practice\" data-node-id=\"12.1\" class=\"body-link css-3omq3o emevuu60\">the controversial practice<\/a> of dealers using their access to in-car data to recommend a service visit, shutting out the independent shops. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"13\" class=\"css-6wxqfj emevuu60\">Or suppose an automaker has a deal with Dunkin\u2019. Via a popped-up branded pin on the GPS map, the driver gets a deal on a mochaccino frappe while motoring past one of the company\u2019s outlets. On a higher level, automakers can offer, right there on the center screen, a time-limited deal on a desirable over-the-air update. <\/p>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-15\" data-node-id=\"15\" class=\"embed\">\n<div data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=75&ssl=1 75w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=100&ssl=1 100w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=150&ssl=1 150w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=240&ssl=1 240w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=320&ssl=1 320w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=500&ssl=1 500w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=640&ssl=1 640w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=800&ssl=1 800w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=1024&ssl=1 1024w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=1280&ssl=1 1280w, https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?w=1600&ssl=1 1600w\" alt=\"4screen dashboard\" title=\"4Screen dashboard\" loading=\"lazy\" width=\"1800\" height=\"800\" data-nimg=\"1\" fifu-data-src=\"https:\/\/i3.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/four-screen-699625c694483.png?resize=980%3A%2A&ssl=1\" class=\"css-0 e1g79fud0\"><\/p>\n<div class=\"css-swqnqv e1fodxfw2\"><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-15n1vo9 e1geg53v2\">4Screen<\/span><\/figcaption><p>Stellantis is partnering with 4Screen to give consumers \u201cinstant access to in-car special offers and promotions that can be redeemed on the go.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"17\" class=\"css-6wxqfj emevuu60\">Could this be one big reason automakers such as GM have disconnected from Apple CarPlay and Android Auto? <a href=\"https:\/\/mondo.com\/insights\/how-in-car-advertising-is-turning-cars-into-commerce-platforms\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/mondo.com\/insights\/how-in-car-advertising-is-turning-cars-into-commerce-platforms\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"According to Mondo.com\" data-node-id=\"17.1\" class=\"body-link css-3omq3o emevuu60\">According to Mondo.com<\/a>, \u201cCar manufacturers are seeking greater ownership of customer experiences inside vehicles. Reducing reliance on phone-mirroring systems such as CarPlay and Android Auto allows automakers to maintain control over digital experiences, vehicle data points, and commerce flows.\u201d <\/p>\n<p data-journey-content=\"true\" data-node-id=\"18\" class=\"css-6wxqfj emevuu60\">Eric Brackmann, head of commerce media at Koddi, explains how it could work, in fact, how it is already working in some sectors. \u201cWe work with Grubhub, Kohl\u2019s, Booking.com and others,\u201d he said. \u201cAt Grubhub, they now have ads on surfaces they own. At a major grocery chain, we work with the app, the website, and the in-store surfaces. Like they could be offering a 10% discount on Kraft Mac and Cheese, and the consumer clicks to buy it. The idea is to monetize encounters with consumers.\u201d<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-16\" data-node-id=\"20\" class=\"embed\">\n<aside class=\"css-1fm2v8u e94w1mj9\">\n<h6 class=\"css-5x5ucb e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"><\/span><span class=\"css-8lle59 e94w1mj5\">Related Story<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"><\/span><\/h6>\n<\/aside>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"21\" class=\"css-6wxqfj emevuu60\">It seems inevitable. \u201cRetailers had to become media companies,\u201d Brackmann said. \u201cAmazon is a media company that makes its money from advertising more than it does by putting things on your doorstep. The companies we work with have media divisions now.\u201d <\/p>\n<p data-journey-content=\"true\" data-node-id=\"22\" class=\"css-6wxqfj emevuu60\">Cars are \u201can increasingly digital space,\u201d Brackmann said. \u201cAutomakers are thinking about what it means to sell advertising, and they\u2019re looking to drive deeper engagement in a way that adds value. The OEMs know who is in their cars, and they can take advantage of this modern form of advertising.\u201d Is there a game going on in town? A reminder could pop up while you\u2019re driving near the stadium. <\/p>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-17\" data-node-id=\"23\" class=\"embed\">\n<div data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?w=1600&ssl=1 1600w\" alt=\"ridehailing interface showcasing ads for kate spade products\" title=\"ridehailing interface showcasing ads for kate spade products\" loading=\"lazy\" width=\"1258\" height=\"786\" data-nimg=\"1\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/screenshot-2026-02-18-at-3-53-25-pm-6996291fca89f.jpg?resize=980%3A%2A&ssl=1\" class=\"css-0 e1g79fud0\"><\/p>\n<div class=\"css-swqnqv e1fodxfw2\"><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-15n1vo9 e1geg53v2\">Uber<\/span><\/figcaption><p>How Uber is framing this \u201copportunity.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"25\" class=\"css-6wxqfj emevuu60\">Koddi <a href=\"https:\/\/koddi.com\/case-studies\/a-leading-online-automotive-dealership\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/koddi.com\/case-studies\/a-leading-online-automotive-dealership\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"worked with\" data-node-id=\"25.1\" class=\"body-link css-3omq3o emevuu60\">worked with<\/a> Cars.com on \u201cpart of its media business.\u201d The auto retailer wanted to get away from \u201ca legacy static fixed-price, fixed-time model\u201d to a more urgent auction approach for inventory search ads. It seems to have worked, since dealers are seeing more profits and Cars.com experienced a 34% improvement in cost-per-lead efficiency. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"26\" class=\"css-6wxqfj emevuu60\">Uber is using \u201cjourney ads\u201d in display and video form as part of its app. Uber says that \u201cevery ride is a unique opportunity to capture your audience\u2019s attention. Take over your consumer\u2019s experience from the moment they request a ride in-app to the moment they arrive at their destination.\u201d That sends a bit of a chill but, hey, what deals! <a href=\"https:\/\/www.uber.com\/us\/en\/advertising\/ads-go\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.uber.com\/us\/en\/advertising\/ads-go\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"The example given\" data-vars-ga-product-id=\"4b11f30d-0189-4805-b59b-8b0e3ea01550\" rel=\"nofollow\" data-node-id=\"26.1\" class=\"body-link product-links css-3omq3o emevuu60\">The example given<\/a> is 40% off on Kate Spade bags. It is possible to turn off marketing messages via the push notifications tab. <\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-18\" data-node-id=\"28\" class=\"embed\">\n<aside class=\"css-1fm2v8u e94w1mj9\">\n<h6 class=\"css-5x5ucb e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"><\/span><span class=\"css-8lle59 e94w1mj5\">Related Story<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"><\/span><\/h6>\n<\/aside>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"29\" class=\"css-6wxqfj emevuu60\">Commerce media is going international. Munich, Germany\u2019s 2020 startup 4Screen works globally and <a href=\"https:\/\/4screen.com\/in-car-marketing-digital-promotions\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/4screen.com\/in-car-marketing-digital-promotions\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"offers\" data-node-id=\"29.1\" class=\"body-link css-3omq3o emevuu60\">offers<\/a> tech that helps drivers find restaurants, gas stations and the like, and in addition product offerings from retailers and brands. A sponsored brand can show up at the top of in-car navigation searches, or appear as branded, interactive, and actionable map pins. A pin could have the Holiday Inn logo, and offer a great deal on an inventory of rooms that the hotel would otherwise have to leave empty.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"30\" class=\"css-6wxqfj emevuu60\">Stellantis <a href=\"https:\/\/www.stellantis.com\/en\/news\/press-releases\/2025\/july\/stellantis-and-4screen-enhance-in-car-convenience-with-real-time-location-based-mobility-services\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.stellantis.com\/en\/news\/press-releases\/2025\/july\/stellantis-and-4screen-enhance-in-car-convenience-with-real-time-location-based-mobility-services\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"announced\" data-node-id=\"30.1\" class=\"body-link css-3omq3o emevuu60\">announced<\/a> a partnership with 4Screen last July, making it sound like a clear win for car owners. \u201cCustomers can explore nearby locations such as restaurants, convenience stores, parking, gas, and charging stations, and Stellantis brand dealerships\u2014directly from the infotainment screen\u2026. Results are tailored to the driver\u2019s location and needs, with useful information like opening hours, contact details, and amenities\u2014plus instant access to in-car special offers and promotions that can be redeemed on the go.\u201d<\/p>\n<hr data-node-id=\"31\" class=\"css-18pb4rg emevuu60\">\n<section data-embed=\"body-image\" data-lazy-id=\"P0-19\" data-node-id=\"32\" class=\"embed\">\n<div data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><a href=\"https:\/\/link.autoweek.com\/join\/6gx\/stateofcharge\" target=\"_blank\" rel=\"nofollow\"><img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?w=1600&ssl=1 1600w\" alt=\"autoweek soc ev newsletter sign up\" title=\"Autoweek SOC EV Newsletter sign up\" loading=\"lazy\" width=\"768\" height=\"206\" data-nimg=\"1\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/hips.hearstapps.com\/hmg-prod\/images\/soc-inarticlesignup-1619211033.png?resize=980%3A%2A&ssl=1\" class=\"css-0 e1g79fud0\"><\/a><\/div>\n<\/div>\n<\/section>\n<hr data-node-id=\"33\" class=\"css-18pb4rg emevuu60\">\n<p data-journey-content=\"true\" data-node-id=\"34\" class=\"css-6wxqfj emevuu60\">The target is real estate on your car\u2019s infotainment screen. Forget billboards and radio ads; 4Screen says, with in-car marketing \u201cbrands now have a new way to engage with customers and drive new business.\u201d 4Screen\u2019s pitch is that it \u201cputs your business on the map in millions of cars around the world.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"35\" class=\"css-6wxqfj emevuu60\">To protect consumers, there should be simple ways to opt out of all this, potentially filling the cabin with calming New Age music instead of ad pitches. But with so many ad dollars at stake, don\u2019t count on it being easy. <\/p>\n<div data-journey-blur=\"partial\" data-ad-exclude=\"true\" class=\"css-19m4yzp e1jy25xv0\">\n<div class=\"css-sfzxfp ev8dhu59\"><span class=\"css-3mrz81 ev8dhu51\"><img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=75&ssl=1 75w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=100&ssl=1 100w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=150&ssl=1 150w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=240&ssl=1 240w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=320&ssl=1 320w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=500&ssl=1 500w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=640&ssl=1 640w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=800&ssl=1 800w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=1024&ssl=1 1024w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=1280&ssl=1 1280w, https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?w=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/i1.wp.com\/hips.hearstapps.com\/rover\/profile_photos\/1dba0970-f574-438c-a8c2-615cc2ea89e3_1669137913.file?fill=1%3A1&resize=120%3A%2A&ssl=1\" alt=\"Headshot of Jim Motavalli\" title=\"Headshot of Jim Motavalli\" width=\"100%\" height=\"100%\" loading=\"lazy\" class=\"css-o0wq4v ev8dhu53\"><\/span><\/p>\n<div class=\"css-1dsojn8 ev8dhu55\">\n<div class=\"css-1cc37i5 ev8dhu54\">\n<p>Jim Motavalli is an auto writer and author (nine books) who contributes to Autoweek and Barron\u2019s Mansion Global. He has written two books on electric cars, Forward Drive (2000) and High Voltage (2010), and hosts the Plugging In podcast.&nbsp;<\/p>\n<p>Motavalli\u2019s writing has appeared in the New York Times, CBS Moneywatch, Car Talk at NPR, Forbes, US News and World Report, Sierra Magazine, Audubon, and many more. In his spare time, he reviews books and jazz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; attention effectively.\u00e2\u0080\u009d Only 3% of <span class=\"match\">automotive<\/span> survey respondents classify as \u00e2\u0080\u009ctrailblazers &#8230; CarPlay and Android Auto allows <span class=\"match\">automakers<\/span> to maintain control over digital &#8230; increasingly digital space,\u00e2\u0080\u009d Brackmann said. \u00e2\u0080\u009c<span class=\"match\">Automakers<\/span> are thinking about what it &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-94124","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/94124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=94124"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/94124\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=94124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=94124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=94124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}