{"id":93976,"date":"2026-02-18T23:34:47","date_gmt":"2026-02-19T02:34:47","guid":{"rendered":"https:\/\/shipping.einnews.com\/article\/893585060"},"modified":"2026-02-18T23:34:47","modified_gmt":"2026-02-19T02:34:47","slug":"ttb-2026-winning-freight-starts-with-shippers","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/18\/ttb-2026-winning-freight-starts-with-shippers\/","title":{"rendered":"TTB 2026: Winning freight starts with shippers"},"content":{"rendered":"<header class=\"headline\"> <span class=\"source\"><span class=\"source-title\"> Written by<\/span> <a href=\"https:\/\/www.marinelog.com\/author\/hervin\/\"> Heather&nbsp;Ervin<\/a><\/span> <\/header>\n<div class=\"image-holder\"> <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.marinelog.com\/wp-content\/uploads\/2026\/02\/john1.jpg?ssl=1\" alt=\"image description\" width=\"755\" height=\"402\"> <\/div>\n<p>At <em>Marine Log<\/em>\u2019s <a href=\"https:\/\/www.marinelog.com\/ttb2026\/\">Tugs, Towboats &amp; Barges (TTB) 2026 conference<\/a>, taking place March 10\u201311 in Mobile, Ala., attendees will gain practical insights into one of the industry\u2019s most persistent challenges: winning cargo. The presentation \u201cWinning Freight: Convincing Shippers to Make the Modal Shift\u201d will be delivered by Dr. John Daidola, PE, president of New York-based AENY Naval Architects and Marine Engineers.<\/p>\n<p>Daidola will examine the economic, operational, and policy factors influencing shipper decisions, with a focus on short sea shipping and Marine Highway opportunities. The session will explore where waterborne transport offers competitive advantages, what barriers continue to limit adoption, and how industry stakeholders can better communicate reliability, cost, and environmental benefits to cargo owners.<\/p>\n<p>Drawing on analysis of U.S. Marine Highway routes, shipper behavior, and modal competition, the presentation will provide attendees with a clearer understanding of how to position marine transportation as a viable solution for bulk, project, and select containerized cargoes.<\/p>\n<p>TTB 2026 will bring together tug, towboat and barge operators, suppliers and industry stakeholders to address the most pressing operational and regulatory issues facing the towing industry.<\/p>\n<p><a href=\"https:\/\/register.rcsreg.com\/r2\/mlttb2026\/ga\/top.html\">Registration<\/a> is open<strong>.<\/strong> For questions on sponsorships, please contact David Harkey at <a href=\"https:\/\/www.marinelog.com\/cdn-cgi\/l\/email-protection#197d71786b727c60596a7b696c7b377a7674\"><span class=\"__cf_email__\" data-cfemail=\"197d71786b727c60596a7b696c7b377a7674\">[email&nbsp;protected]<\/span><\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-about-aeny\">About AENY<\/h3>\n<p>AENY, located in midtown New York City, is a New York State Certified Engineering Services Organization specializing in naval architecture, marine, mechanical,&nbsp;facilities engineering, and electrical and electronics engineering. Its&nbsp;services are utilized by shipowners, shipyards, state and local governments.<\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; challenges: winning <span class=\"match\">cargo<\/span>. The presentation \u00e2\u0080\u009cWinning <span class=\"match\">Freight<\/span>: Convincing Shippers &#8230; on short sea <span class=\"match\">shipping<\/span> and Marine Highway opportunities &#8230; and environmental benefits to <span class=\"match\">cargo<\/span> owners. Drawing on analysis &#8230; , and select containerized <span class=\"match\">cargoes<\/span>. TTB 2026 will bring &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-93976","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=93976"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93976\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=93976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=93976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=93976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}