{"id":93706,"date":"2026-02-18T17:53:59","date_gmt":"2026-02-18T20:53:59","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/893503973"},"modified":"2026-02-18T17:53:59","modified_gmt":"2026-02-18T20:53:59","slug":"after-betting-on-trucks-and-suvs-automakers-are-reconsidering-the-sedan","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/18\/after-betting-on-trucks-and-suvs-automakers-are-reconsidering-the-sedan\/","title":{"rendered":"After betting on trucks and SUVs, automakers are reconsidering the sedan"},"content":{"rendered":"<div class=\"td-post-content tagdiv-type\"> <!-- image --> <!-- content --><\/p>\n<hr>\n<p><span>After walking away from sedans in favor of high-margin SUVs and trucks, Detroit\u2019s automakers are rethinking their strategy as affordability pressures mount, <\/span><a href=\"https:\/\/www.wsj.com\/business\/autos\/sedans-cars-trucks-detroit-afb034ee\" target=\"_blank\" rel=\"noopener\"><i><span>The Wall Street Journal<\/span><\/i><span> writes<\/span><\/a><span>.&nbsp;<\/span><\/p>\n<p><span>With the average new vehicle price now topping $50,000, executives at General Motors, Ford and Stellantis are reconsidering whether mass-market sedans\u2014including hybrid or lower-cost models\u2014deserve another shot.<\/span><\/p>\n<p><span>Ford scrapped its sedan lineup in 2018, Stellantis largely exited passenger cars and GM built its last mass-market Malibu in 2024. But leaders now acknowledge the sedan market remains \u201cvery vibrant,\u201d even if profitability has been elusive. Dealers have pushed for the return of models like the Ford Fusion, and Chrysler is exploring a sub-$30,000 small car.<\/span><\/p>\n<p><span>The shift comes as EV demand cools, federal incentives fade and the Detroit Three absorb more than $50 billion tied to EV pullbacks. Meanwhile, foreign rivals dominate entry-level offerings, highlighting a gap in Detroit\u2019s lineup\u2014and a potential opportunity to win back cost-conscious buyers.<\/span><\/p>\n<p><a href=\"https:\/\/www.wsj.com\/business\/autos\/sedans-cars-trucks-detroit-afb034ee\" target=\"_blank\" rel=\"noopener\"><span>Read the full story from <\/span><i><span>The Wall Street Journal<\/span><\/i><span>.<\/span><\/a><\/p>\n<div class=\"gf_browser_chrome gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital gpoll_enabled_wrapper gpoll_show_results_link_wrapper gpoll_block_repeat_voters_wrapper gpoll_wrapper\" data-form-theme=\"orbital\" data-form-index=\"0\" id=\"gform_wrapper_76\">\n<div class=\"gform_heading\">\n<h2 class=\"gform_title\">Hot wheels<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p> &nbsp; <\/p><\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; SUVs and trucks, Detroit\u00e2\u0080\u0099s <span class=\"match\">automakers<\/span> are rethinking their strategy as &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-93706","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=93706"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93706\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=93706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=93706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=93706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}