{"id":93701,"date":"2026-02-18T17:01:18","date_gmt":"2026-02-18T20:01:18","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/893492044"},"modified":"2026-02-18T17:01:18","modified_gmt":"2026-02-18T20:01:18","slug":"a-koda-harnesses-3ready-automotive-for-in-car-entertainment","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/18\/a-koda-harnesses-3ready-automotive-for-in-car-entertainment\/","title":{"rendered":"\u00c5\u00a0koda harnesses 3Ready Automotive for in-car entertainment"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/i3.wp.com\/uk.themedialeader.com\/wp-content\/uploads\/2026\/02\/Skoda-for-3SS-for-TML.jpeg?ssl=1\" class=\"ff-og-image-inserted\"><\/div>\n<p>\u0160koda is creating an in-car entertainment experience that could replicate the streaming TV experiences consumers enjoy at home, alongside news, educational material, brand content and \u2018how to\u2019 guides.<\/p>\n<p>The car maker is harnessing the 3Ready Automotive solution from 3SS for the centralised entertainment hub. Video can be live streamed or viewed on-demand.<\/p>\n<p>The system is backed by advanced content management, analytics and monetisation capabilities.<\/p>\n<p>The platform enables \u0160koda to maintain complete UI\/UX design freedom, ensuring the in-car experience authentically reflects the brand\u2019s identity.<\/p>\n<p>\u200dPetr Kabelka, connectivity &amp; new businesses lead, \u0160koda Auto, said: \u201cWe are seeing a growing expectation from our customers to access the same streaming services they enjoy at home directly in their vehicles.<\/p>\n<p>\u201cThe 3SS software will enable a seamless integration of these services into Skoda products.\u201d<\/p>\n<p>The 3SS system is compatible with Linux, AOSP and Android Automotive operating systems.<\/p>\n<p>Felix Walter, head of automotive for 3SS, said: \u201c3Ready Automotive is purpose-built to help automakers unlock new possibilities, delivering personalised, content-first experiences.\u201d<\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; maker is harnessing the 3Ready <span class=\"match\">Automotive<\/span> solution from 3SS for the &#8230; with Linux, AOSP and Android <span class=\"match\">Automotive<\/span> operating systems. Felix Walter, head &#8230; , said: \u00e2\u0080\u009c3Ready <span class=\"match\">Automotive<\/span> is purpose-built to help <span class=\"match\">automakers<\/span> unlock new possibilities &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-93701","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=93701"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/93701\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=93701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=93701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=93701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}