{"id":91773,"date":"2026-02-17T04:44:00","date_gmt":"2026-02-17T07:44:00","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/892991055"},"modified":"2026-02-17T04:44:00","modified_gmt":"2026-02-17T07:44:00","slug":"brandworks-targets-500-million-automotive-bu-in-3-years","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/17\/brandworks-targets-500-million-automotive-bu-in-3-years\/","title":{"rendered":"Brandworks Targets $500 Million Automotive BU in 3 Years"},"content":{"rendered":"
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Brandworks Technologies has set an ambitious target of building a $500 million automotive division within the next three years, marking a strategic shift from consumer electronics into automotive systems and EV-focused solutions.<\/p>\n

Speaking to Autocar Professional<\/em> on the sidelines of Automechanika 2026, Ishwar Kumhar, CEO and Co-Founder of Brandworks Technologies, outlined the company\u2019s roadmap for automotive electronics, emphasising design-led manufacturing over pure contract EMS.<\/p>\n

\u201cBrandworks\u2019 automotive division will be at half a billion dollars in three years from now,\u201d Kumhar said.<\/p>\n

The company has earmarked $4\u20135 million for its automotive expansion and has built a 35-member design team working on EV charging systems, motor controller units, battery management systems, and full-stack hardware platforms.<\/p>\n

Kumhar noted that while automotive electronics involve longer gestation cycles compared to consumer electronics, the shift towards electrification, AI integration, and system-level sourcing creates a significant opportunity. With EV penetration in India currently at 6\u20137 percent, he believes the ecosystem is still in an early growth phase.<\/p>\n

Importantly, Brandworks is entering the sector as OEMs and Tier 1 suppliers transition from component sourcing to system-level partnerships. According to Kumhar, this disruption enables new players with strong design capabilities to compete effectively.<\/p>\n

\u201cComponent-only manufacturing will be highly competitive. You need to integrate systems with components and drive it,\u201d he said.<\/p>\n

In the full video conversation embedded below, Kumhar also discusses EV infrastructure, AI integration, and why automotive could become one of Brandworks\u2019 largest business units over the next five years.<\/p>\n

VIDEO:<\/strong><\/p>\n

[embedded content]<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… the company\u00e2\u0080\u0099s roadmap for automotive<\/span> electronics, emphasising design-led manufacturing … platforms. Kumhar noted that while automotive<\/span> electronics involve longer gestation cycles … infrastructure, AI integration, and why automotive<\/span> could become one of Brandworks …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-91773","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/91773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=91773"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/91773\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=91773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=91773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=91773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}