{"id":87700,"date":"2026-02-13T16:49:47","date_gmt":"2026-02-13T19:49:47","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/892163420"},"modified":"2026-02-13T16:49:47","modified_gmt":"2026-02-13T19:49:47","slug":"jony-ive-touchscreens-wrong-technology-for-main-car-controls","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/13\/jony-ive-touchscreens-wrong-technology-for-main-car-controls\/","title":{"rendered":"Jony Ive: Touchscreens Wrong Technology For Main Car Controls"},"content":{"rendered":"

When Ferrari announced that it was changing the name of its EV from Elettra to Luce<\/a>, it also revealed that LoveFrom, the company co-founded by Jony Ive, was involved with its design. And it kind of shows with the bits of the interior that the prancing horse deigned to show the world. But despite being done by the designer behind many an iPhone and iPad, it had plenty of physical controls still. And there\u2019s a good reason for that \u2013 one that should have been obvious for most carmakers.<\/p>\n

Autocar cites Ive as saying the reason is simply because a touch screen \u201crequires you to look [away from the road]. So that\u2019s just the wrong technology to be the primary interface\u201d. Addressing the touchscreen of the infotainment display of the Ferrari Luce, he said \u201cwe used some touch in the central [screen], but it\u2019s very thoughtful, and the vast majority of the interfaces are physical. Every single switch feels different, so you don\u2019t need to look\u201d.<\/p>\n

Touchscreens Became Automotive Fashion<\/strong><\/h2>\n
\"Ferrari
Image: Ferrari<\/figcaption><\/figure>\n

Circling back to when he was designing for Apple, Ive said \u201cthe reason we developed touch [for the iPhone] was that we were developing an idea to solve a problem. The big idea was to develop a general-purpose interface that could be a calculator, could be a typewriter, could be a camera, rather than having physical buttons\u201d.<\/p>\n

The report also cited Ive\u2019s opinion on why touchscreens remain popular in modern cars. Per the report, he said \u201cI think what happened was touch was seen almost like a fashion. It was the most current technology, so [companies thought] \u2018we need a bit of touch\u2019, then the next year \u2018we\u2019re going to have an even bigger one\u2019, and it will get bigger and bigger\u201d. Tying this back to iPhone design, Jony Ive said \u201cI think the way that we design [car interiors] isn\u2019t that we\u2019re trying to solve problems [like we did with the iPhone]\u201d.<\/p>\n

\"Jony
Image: OpenAI<\/figcaption><\/figure>\n

What Jony Ive said makes intuitive sense, at least from a driver\u2019s perspective. But for carmakers, screens may make more financial sense than buttons and knobs. The Drive reports that the proliferation of screens have made them cheaper. So much so that it is now cheaper for carmakers to use them rather than buttons or dials. Compounding to that is the one screen being able to do the function of all those buttons.<\/p>\n

On one hand, we don\u2019t need as many buttons as the Ferrari Luce. And having turn signals on stalks is definitely better than buttons on the steering wheel. But on the other, there should be an easy balance between the number of buttons and the infotainment screen.<\/p>\n

(Source: Autocar<\/a>, The Drive<\/a>)<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… that\u00e2\u0080\u0099s just the wrong technology<\/span> to be the primary interface … . It was the most current technology<\/span>, so [companies thought] \u00e2\u0080\u0098we need …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-87700","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/87700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=87700"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/87700\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=87700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=87700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=87700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}