{"id":83197,"date":"2026-02-10T05:30:21","date_gmt":"2026-02-10T08:30:21","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/890979144"},"modified":"2026-02-10T05:30:21","modified_gmt":"2026-02-10T08:30:21","slug":"honda-reports-declining-profit-as-trumps-tariffs-and-ev-moves-hurt-japanese-automakers-results","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/10\/honda-reports-declining-profit-as-trumps-tariffs-and-ev-moves-hurt-japanese-automakers-results\/","title":{"rendered":"Honda reports declining profit as Trump&#8217;s tariffs and EV moves hurt Japanese automaker&#8217;s results"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" 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https:\/\/wp.fifu.app\/new7.shop\/aHR0cHM6Ly9zLnlpbWcuY29tL255L2FwaS9yZXMvMS4yL3lBRjd5T2xPVWRMQ1V6dS50OG13Y2ctLS9ZWEJ3YVdROWFHbG5hR3hoYm1SbGNqdDNQVEV5TURBN2FEMDRNREE3WTJZOWQyVmljQS0tL2h0dHBzOi8vbWVkaWEuemVuZnMuY29tL2VuL2FwX2ZpbmFuY2VfYXJ0aWNsZXNfNjk0L2E1NmFjMGQyOTRkODY3YjBlOTViMzM5ZjJjMThkN2E0\/0356f0ad9110\/not-found.webp?w=1600&h=0&c=0 1600w\" fifu-data-src=\"https:\/\/wp.fifu.app\/new7.shop\/aHR0cHM6Ly9zLnlpbWcuY29tL255L2FwaS9yZXMvMS4yL3lBRjd5T2xPVWRMQ1V6dS50OG13Y2ctLS9ZWEJ3YVdROWFHbG5hR3hoYm1SbGNqdDNQVEV5TURBN2FEMDRNREE3WTJZOWQyVmljQS0tL2h0dHBzOi8vbWVkaWEuemVuZnMuY29tL2VuL2FwX2ZpbmFuY2VfYXJ0aWNsZXNfNjk0L2E1NmFjMGQyOTRkODY3YjBlOTViMzM5ZjJjMThkN2E0\/cb3fa402b782\/not-found.webp\" class=\"ff-og-image-inserted\"><\/div>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->TOKYO (AP) \u2014 Honda reported Tuesday a 42% drop in profit for the nine months through December, compared to a year earlier, as <a href=\"https:\/\/apnews.com\/article\/trump-tariffs-japan-indonesia-philippines-6e1829cb570d945d13c00f07059a41d4?utm_source=copy&amp;utm_medium=share\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:U.S. President Donald Trump\u2019s tariffs;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">U.S. President Donald Trump\u2019s tariffs<\/a> hurt the Japanese automaker\u2019s earnings.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Tokyo-based Honda Motor Co.\u2019s profit over the three quarters totaled 465.4 billion yen ($3 billion), down from 805.2 billion yen.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->That marked the second straight year that profit declined during the period at Honda, the maker of the Accord sedan, Civic compact and Odyssey minivan.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Sales for the three quarters dipped 2.2% to 15.98 trillion yen ($102.6 billion) from the previous year. Honda stuck to its full fiscal year profit forecast at 300 billion yen ($1.9 billion).<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->The <a href=\"https:\/\/apnews.com\/article\/detroit-auto-show-electric-vehicles-evs-trump-7dda882748aea036821009340e6dbaa8\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:slowdown in electric vehicles;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">slowdown in electric vehicles<\/a> in the U.S. market was one negative factor, according to Honda, while the relatively healthy performance in its motorcycle division worked as a plus.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Honda <a href=\"https:\/\/apnews.com\/article\/honda-japan-us-ev-sales-hybrid-48fb1e4840c5b3889fda5c9e1531f783\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:lowered its global EV sales ratio projection;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">lowered its global EV sales ratio projection<\/a> for 2030 to 20% from its previous target of 30%. It also said it canceled the development of some EV models, because the EV market was changing.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START --><a href=\"https:\/\/apnews.com\/article\/trump-economy-inflation-tariffs-gdp-fact-check-fc415e879519f14ea5219f00a97994f4\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Trump administration;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Trump administration<\/a>, which has favored the oil and gas industry, has backpedaled on prior programs supporting the proliferation of EVs, dismantling programs that kicked in during the Biden administration, which had encouraged environmentally cleaner cars and trucks.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Last year, Trump lowered <a href=\"https:\/\/apnews.com\/article\/japan-sanae-takaichi-election-conservative-941151002423badb521de38be6c6daf3\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:the tariffs;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">the tariffs<\/a> on automobiles and auto parts to 15% from an earlier 25% that he had initially announced. Japan promised to invest $550 billion in U.S. projects.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Tariffs are a major blow to Japan\u2019s export-reliant economy, including the automakers. Last week, Japan\u2019s top automaker <a href=\"https:\/\/apnews.com\/article\/toyota-automaker-japan-tariffs-earnings-kon-sato-c46c1afb10990bbe2695bb5addc7566d\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Toyota Motor Corp.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Toyota Motor Corp.<\/a> reported a decline in recent profit, and announced that its chief financial officer, Kenta Kon, will become its new chief executive and president.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Prime Minister <a href=\"https:\/\/apnews.com\/article\/japan-sanae-takaichi-election-conservative-941151002423badb521de38be6c6daf3\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Sanae Takaichi;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Sanae Takaichi<\/a>, who took office in October as Japan&#8217;s first female leader, scored a landslide parliamentary election victory for the governing party over the weekend. That\u2019s expected to make it easier for her Liberal Democratic Party to push forward on its policies, including bolstering growth by boosting government spending, especially in technology and defense.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Honda stock jumped 2.1% in Tuesday\u2019s trading. The Nikkei 225 benchmark finished 2.3% higher, renewing a record high for the second day straight, in a rally set off, in part, by Takaichi\u2019s popularity.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->___<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Yuri Kageyama is on Threads: <a href=\"https:\/\/www.threads.com\/@yurikageyama\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:https:\/\/www.threads.com\/@yurikageyama;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">https:\/\/www.threads.com\/@yurikageyama<\/a><!-- HTML_TAG_END --><\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; s tariffs hurt the Japanese <span class=\"match\">automaker<\/span>\u00e2\u0080\u0099s earnings. Tokyo-based &#8230; Trump lowered the tariffs on <span class=\"match\">automobiles<\/span> and auto parts to 15% &#8230; export-reliant economy, including the <span class=\"match\">automakers<\/span>. Last week, Japan\u00e2\u0080\u0099s top &#8230; <span class=\"match\">automaker<\/span> Toyota Motor Corp. reported &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-83197","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/83197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=83197"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/83197\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=83197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=83197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=83197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}