{"id":82536,"date":"2026-02-09T04:38:12","date_gmt":"2026-02-09T07:38:12","guid":{"rendered":"http:\/\/ces.einnews.com\/article\/890640546"},"modified":"2026-02-09T04:38:12","modified_gmt":"2026-02-09T07:38:12","slug":"chinese-vacuum-maker-dreame-pushes-its-planned-ev-with-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/09\/chinese-vacuum-maker-dreame-pushes-its-planned-ev-with-super-bowl-ad\/","title":{"rendered":"Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad"},"content":{"rendered":"
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BEIJING, Feb 9 (Reuters) – Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal \u200bto build electric supercars, ran a 30-second Super Bowl \u200ccommercial showcasing its planned electric luxury car.<\/p>\n

The Dreame ad, which cost $10 million \u200cto run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.<\/p>\n

Last year, \u2060Dreame Technology said it \u200cwould build “the world’s fastest car,” adding that its first pure electric luxury cars would debut \u200din 2027.<\/p>\n

Other Chinese tech companies like Xiaomi have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.<\/p>\n

Dreame \u200bhas said it is looking at building a plant in \u200cBrandenburg, Germany.<\/p>\n

It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence<\/a> and smart vehicle features into its cars.<\/p>\n

The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and \u2060unveiled its Bugatti-style EV sedans at \u200bthe Consumer Electronics Show in Las \u200bVegas in January.<\/p>\n

But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, \u200dalong with other \u2060restrictions.<\/p>\n

“Dreame’s ‘Nebula’ flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating \u2060its commitment to dominating the U.S. market,” the company said in a \u200cstatement.<\/p>\n

(Reporting by Ju-min Park, Qiaoyi Li and Kevin \u200cKrolicki; Editing by Thomas Derpinghaus)<\/p>\n

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… -style EV sedans at \u00e2\u0080\u008bthe Consumer Electronics Show<\/span> in Las \u00e2\u0080\u008bVegas in January …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-82536","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/82536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=82536"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/82536\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=82536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=82536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=82536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}