{"id":82533,"date":"2026-02-09T09:45:07","date_gmt":"2026-02-09T12:45:07","guid":{"rendered":"http:\/\/ces.einnews.com\/article\/890695772"},"modified":"2026-02-09T09:45:07","modified_gmt":"2026-02-09T12:45:07","slug":"watch-vacuum-maker-dreame-goes-big-on-ev-ambitions-with-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/09\/watch-vacuum-maker-dreame-goes-big-on-ev-ambitions-with-super-bowl-ad\/","title":{"rendered":"WATCH | Vacuum maker Dreame goes big on EV ambitions with Super Bowl ad"},"content":{"rendered":"
<\/div>\n

Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal to build electric supercars, ran a 30-second Super Bowl commercial showcasing its planned electric luxury car.<\/p>\n

The Dreame ad, which cost $10m (R160,338,841) to run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.<\/p>\n

Last year, Dreame Technology said it would build \u201cthe world\u2019s fastest car\u201d, adding that its first pure electric luxury cars would debut in 2027.<\/p>\n

Other Chinese tech companies like Xiaomi have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.<\/p>\n

Dreame has said it is looking at building a plant in Brandenburg, Germany. <\/p>\n

It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.<\/p>\n

The company sells vacuum cleaners, air purifiers and hair dryers among other things in the US and unveiled its Bugatti-style EV sedans at the Consumer Electronics Show in Las Vegas in January.<\/p>\n

But Chinese EVs are effectively banned from the US market due to 100% tariffs, along with other restrictions.<\/p>\n

\u201cDreame\u2019s \u2018Nebula\u2019 flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating its commitment to dominating the US market,\u201d the company said in a statement.<\/p>\n

Reuters<\/b><\/p>\n

\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… -style EV sedans at the Consumer Electronics Show<\/span> in Las Vegas in January …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-82533","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/82533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=82533"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/82533\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=82533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=82533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=82533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}