{"id":80713,"date":"2026-02-08T04:43:29","date_gmt":"2026-02-08T07:43:29","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/890440613"},"modified":"2026-02-08T04:43:29","modified_gmt":"2026-02-08T07:43:29","slug":"were-not-going-to-create-an-ai-device-that-plays-the-game-for-you-logitech-g-on-ai-taking-over-tech-it-needs-to-make-the-product-better","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/08\/were-not-going-to-create-an-ai-device-that-plays-the-game-for-you-logitech-g-on-ai-taking-over-tech-it-needs-to-make-the-product-better\/","title":{"rendered":"‘We’re not going to create an AI device that plays the game for you’: Logitech G on AI taking over tech, ‘it needs to make the product better’"},"content":{"rendered":"
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\n(Image credit: Future \/ Tom’s Guide)<\/span>
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It’s become very clear that AI has become the defining factor in this year’s new wave of tech \u2014 whether you like it or not. Walking along the showfloor at CES 2026<\/a>, it would be impressive to come across a device that wasn’t<\/em> somehow “AI-powered,” even when, really, artificial intelligence has nothing to do with it.<\/p>\n

We’re now seeing AI in refrigerators, like Samsung’s Bespoke AI fridge<\/a>, and just recently, I tested the AI-powered Obsbot Tiny 3 webcam<\/a>. These aren’t necessarily devices that many have been begging to have AI baked into them, especially when we hear Samsung’s smart fridges are showing ads<\/a>. And, particularly for the latter, these products use more of a machine-learning system that’s been in use for years before AI started to boom.<\/p>\n

This isn’t to say that AI in devices doesn’t have its perks. Meta AI in the Meta Ray-Ban Display smart glasses<\/a> can identify objects you look at, laptops with integrated NPUs<\/a> have benefited from longer battery life by offloading key AI tasks and Nvidia DLSS 4.5 has been a cheat code for gaming laptops<\/a> with significantly boosted frame rates.<\/p>\n

But not every single device you see requires AI, and there’s a reason why a third of shoppers are skipping AI on their devices<\/a>. With this in mind, it was refreshing to see that AI was notably absent from Logitech G’s first wireless gaming mouse with haptics<\/a>.<\/p>\n

Instead, Logitech G brought in 40 pro and non-pro players to collect 2.22 terabytes of real-time data to develop its new Pro X2 Superstrike for esports, and there isn’t any AI trick to it.<\/p>\n

In light of this, during a visit to Switzerland at Logitech headquarters, I asked Logitech G Pro Series Product Manager Chris Pate about the state of AI in devices, especially when it is geared towards tech used at a competitive level. Rest assured, the company won’t “create an AI device that plays the game for you” anytime soon.<\/p>\n

Is AI a plague on devices coming out today?<\/h2>\n
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(Image credit: Future \/ Tom’s Guide)<\/span><\/figcaption><\/figure>\n

When I asked Pate whether we’re seeing too many devices that use AI these days, he started off by stating: “That’s a really, really big question.” Rightfully so, as Logitech isn’t opposed to using AI, but it’s just how it would be implemented. More importantly, for its Pro series of peripherals made for esports, how to not disrupt competitive gameplay.<\/p>\n

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“Logitech, as a company, is very much looking at how to use AI and how to incorporate AI into, you know, both product development and into products themselves,” Pate explains. “From the point of view of competitive integrity and esports specifically, I think we have to be very careful about how we use, potentially integrate and touch the Pro series with AI.”<\/p>\n

Pate continues: “We would never do it in a way that would compromise competitive integrity. We\u2019re not going to create an AI device that plays the game for you, right? That\u2019s absolutely outside the bounds of what using that type of technology would be applied to the Pro line.”<\/p>\n

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We would never do it in a way that would compromise competitive integrity<\/p>

Chris Pate, Logitech G Pro Series Product Manager<\/cite><\/figcaption><\/blockquote>\n<\/figure>\n

Essentially, there needs to be a reason behind using artificial intelligence in products, rather than having AI slapped onto the device just because it’s trending. But I also asked Pate what AI in a Logitech G device would look like, which is hard to nail down, considering “competitive integrity” is on the line.<\/p>\n

“As to how we might put AI specifically into a product, I think other companies have shown things. If you look at something like Nvidia Broadcast, that is using a GPU to massively improve the noise reduction and signal processing of microphones to the point where, in 2020, there was a video of a guy with a leaf blower talking into a microphone with it blowing into his face, and you could still hear him.<\/p>\n

“I\u2019m just speculating, but it could be things like that, right? Where you\u2019re using it in a way that is not touching the competitive side. Beyond that, I can\u2019t really speculate what we might do. First and foremost, it needs to make the product better. And it needs to make the product better in a way that doesn\u2019t compromise competitive integrity.”<\/p>\n

Bringing meaning to an AI device<\/h2>\n
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(Image credit: Future \/ Tom’s Guide)<\/span><\/figcaption><\/figure>\n

With companies like Meta, Google, Apple and Samsung being a driving force to bringing AI onto devices, especially on wearables like smart glasses, it’s only natural for other companies to follow suit and have AI baked into their upcoming products.<\/p>\n

But, as Pate notes, it needs to make sense. If AI isn’t making a device any better, or it takes away from the device’s intended use (in this case, a gaming mouse for esports with AI would easily be intended as cheating), then it’s clear companies are simply jumping on the AI bandwagon just <\/em>to be in the loop.<\/p>\n

For pro-level gaming, AI would be a tougher nut for Logitech G to crack, but it’s not jumping at the chance to make sure AI is used just for the sake of it. Think of it like the banned Nike Vaporfly 4%<\/a> or Puma Fast-RB Nitro Elite LD<\/a> in World Athletics; if AI in an esports gaming mouse essentially plays the game for you, that’s cheating, and no competitive player will want to pick one up if games effectively make it illegal.<\/p>\n

In any case, in Pate’s words, Logitech G will only use AI “to make the product better,” and more companies should take heed.<\/p>\n

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