{"id":79693,"date":"2026-02-06T19:25:38","date_gmt":"2026-02-06T22:25:38","guid":{"rendered":"http:\/\/ces.einnews.com\/article\/890127055"},"modified":"2026-02-06T19:25:38","modified_gmt":"2026-02-06T22:25:38","slug":"ford-unveils-game-changing-new-tech-for-upcoming-models-premium-feature","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/06\/ford-unveils-game-changing-new-tech-for-upcoming-models-premium-feature\/","title":{"rendered":"Ford unveils game-changing new tech for upcoming models: &#8216;Premium feature&#8217;"},"content":{"rendered":"<div class=\"theco-ads-after-featured-image theco-target\" id=\"theco-270978105\" data-theco-trackid=\"66778\" data-theco-trackbid=\"1\">\n var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/p>\n<div id=\"gpt-ad-3546401834914-0\">  googletag.cmd.push(function() { googletag.defineSlot( &#8216;\/22934660287\/article-page-image&#8217;, [300,250], &#8216;gpt-ad-3546401834914-0&#8217; ) .addService(googletag.pubads()).setTargeting( &#8216;tags&#8217;, [&#8216;green-tech&#8217;, &#8216;business&#8217;, &#8216;change-the-way-you-get-around&#8217;, &#8216;clean-energy&#8217;, &#8216;electric-vehicles&#8217;, &#8216;home&#8217;, &#8216;make-your-next-car-an-ev&#8217;, &#8216;non-solar-ev-showcase&#8217;, &#8216;solar-panels&#8217;, &#8216;tech-showcase&#8217;, &#8216;tesla&#8217;, &#8216;waste-less&#8217;, &#8216;autos&#8217;] ).setCollapseEmptyDiv(true); window.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {}; const timers = window.advadsGamEmptySlotsTimers; timers[&#8216;gpt-ad-3546401834914-0&#8217;] = setTimeout( function () { const id = &#8216;gpt-ad-3546401834914-0&#8217;; document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); delete ( timers[id] ); }, 1000 ); if ( typeof window.advadsGamHasEmptySlotListener === &#8216;undefined&#8217; ) { googletag.pubads().addEventListener( &#8216;slotRequested&#8217;, function ( ev ) { const id = ev.slot.getSlotElementId(); if ( typeof timers[id] === &#8216;undefined&#8217; ) { return; } clearTimeout( timers[id] ); timers[id] = setTimeout( function () { document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); delete ( timers[id] ); }, 2500 ); } ); googletag.pubads().addEventListener( &#8216;slotResponseReceived&#8217;, function ( ev ) { const id = ev.slot.getSlotElementId(); if ( typeof timers[id] !== &#8216;undefined&#8217; ) { clearTimeout( timers[id] ); delete ( timers[id] ); } if ( ! ev.slot.getResponseInformation() ) { document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); } } ); window.advadsGamHasEmptySlotListener = true; } googletag.enableServices(); googletag.display( &#8216;gpt-ad-3546401834914-0&#8217; ); } );\n<\/div>\n<\/div>\n<p>At this year&#8217;s Consumer Electronics Show, Ford announced plans for new autonomous-driving tech, which it says will help the company deliver eyes-off capabilities by 2028.<\/p>\n<p>The first production vehicle developed for the Universal EV platform will be a four-door midsize electric pickup launching in 2027 at a cost of around $30,000, according to an <a href=\"https:\/\/electrek.co\/2026\/01\/08\/fords-30000-ev-platform-l3-eyes-off-driving\/\" target=\"_blank\">Electrek<\/a> report.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.nhtsa.gov\/vehicle-safety\/automated-vehicles-safety\" target=\"_blank\">Level 2<\/a> autonomy provides driver assistance features requiring constant supervision, while Level 4 vehicles operate entirely on their own within <a href=\"https:\/\/www.thecooldown.com\/green-tech\/oxa-bradshaw-ev-autonomous-vehicles-self-driving\/\" target=\"_blank\">defined boundaries<\/a> without driver intervention, such as <a href=\"https:\/\/www.thecooldown.com\/green-business\/tesla-robotaxi-ride-hailing-full-self-driving\/\" target=\"_blank\">self-driving taxis<\/a>.&nbsp;<\/p>\n<p>What Ford, along with other automakers like <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0443285EN\/road-to-autonomous-driving:-bmw-is-the-first-car-manufacturer-to-receive-approval-for-the-combination-of-level-2-and-level-3?language=en\" target=\"_blank\">BMW<\/a> and <a href=\"https:\/\/www.stellantis.com\/en\/news\/press-releases\/2025\/february\/stellantis-unveils-stla-autodrive-hands-free-and-eyes-off-autonomous-technology-for-a-new-era-of-driving-comfort\" target=\"_blank\">Stellantis<\/a>, is planning is Level 3 <a href=\"https:\/\/www.mobileye.com\/blog\/level-3-autonomy-explained\/\" target=\"_blank\">conditional autonomy<\/a>, where drivers can take their hands and eyes off the road while the vehicle handles driving duties. However, drivers will need to be available to take over on request.<\/p>\n<div class=\"theco-ad-after-5th-paragraph theco-target\" id=\"theco-831813136\" data-theco-trackid=\"66776\" data-theco-trackbid=\"1\">\n var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/p>\n<div id=\"gpt-ad-8524342251883-0\">  googletag.cmd.push(function() { var mapping = googletag.sizeMapping().<br \/>\naddSize([0, 0], [[300, 250], [300, 600]]).<br \/>\nbuild(); googletag.defineSlot( &#8216;\/22934660287\/article-page-mid&#8217;, [[300,250],[300,600],[320,480],[400,300]], &#8216;gpt-ad-8524342251883-0&#8217; ) .addService(googletag.pubads()).setTargeting( &#8216;tags&#8217;, [&#8216;green-tech&#8217;, &#8216;business&#8217;, &#8216;change-the-way-you-get-around&#8217;, &#8216;clean-energy&#8217;, &#8216;electric-vehicles&#8217;, &#8216;home&#8217;, &#8216;make-your-next-car-an-ev&#8217;, &#8216;non-solar-ev-showcase&#8217;, &#8216;solar-panels&#8217;, &#8216;tech-showcase&#8217;, &#8216;tesla&#8217;, &#8216;waste-less&#8217;, &#8216;autos&#8217;] ).defineSizeMapping(mapping).setCollapseEmptyDiv(true); window.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {}; const timers = window.advadsGamEmptySlotsTimers; timers[&#8216;gpt-ad-8524342251883-0&#8217;] = setTimeout( function () { const id = &#8216;gpt-ad-8524342251883-0&#8217;; document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); delete ( timers[id] ); }, 1000 ); if ( typeof window.advadsGamHasEmptySlotListener === &#8216;undefined&#8217; ) { googletag.pubads().addEventListener( &#8216;slotRequested&#8217;, function ( ev ) { const id = ev.slot.getSlotElementId(); if ( typeof timers[id] === &#8216;undefined&#8217; ) { return; } clearTimeout( timers[id] ); timers[id] = setTimeout( function () { document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); delete ( timers[id] ); }, 2500 ); } ); googletag.pubads().addEventListener( &#8216;slotResponseReceived&#8217;, function ( ev ) { const id = ev.slot.getSlotElementId(); if ( typeof timers[id] !== &#8216;undefined&#8217; ) { clearTimeout( timers[id] ); delete ( timers[id] ); } if ( ! ev.slot.getResponseInformation() ) { document.dispatchEvent( new CustomEvent( &#8216;aagam_empty_slot&#8217;, {detail: id} ) ); } } ); window.advadsGamHasEmptySlotListener = true; } googletag.enableServices(); googletag.display( &#8216;gpt-ad-8524342251883-0&#8217; ); } );\n<\/div>\n<\/div>\n<p>Ford said that Level 3 autonomy will expand on its <a href=\"https:\/\/www.ford.com\/technology\/bluecruise\/?searchid=21152174080%7C165751456772\" target=\"_blank\">BlueCruise<\/a> technology, which already allows subscribers hands-free driver assistance on select roadways.&nbsp;<\/p>\n<p>&#8220;Autonomy shouldn&#8217;t be a premium feature. By designing our own software and hardware in-house, we&#8217;ve found a way to make this technology more affordable. This means we can put advanced hands-free driving into the vehicles people actually buy, not just vehicles with unattainable price points,&#8221; the company said in a <a href=\"https:\/\/www.fromtheroad.ford.com\/us\/en\/articles\/2026\/ford-affordable-smart-vehicle-technology-strategy\" target=\"_blank\">press release<\/a>.<\/p>\n<p>At the heart of Ford&#8217;s UEV platform is a more unified &#8220;vehicle brain,&#8221; which the company developed to manage infotainment, advanced driver-assistance systems, audio, and networking.&nbsp;<\/p>\n<p>Since the company owns the technology rather than buying it from <a href=\"https:\/\/www.thecooldown.com\/green-tech\/bmw-snapdragon-ride-pilot-ev-autonomous-driving\/\" target=\"_blank\">outside suppliers<\/a>, Ford claims this vehicle brain can deliver &#8220;significantly more capability at a 30% lower cost.&#8221;<\/p>\n<div class=\"theco-ad-before-10th-paragraph theco-target\" id=\"theco-494173296\" data-theco-trackid=\"66780\" data-theco-trackbid=\"1\">\n var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/p>\n<div id=\"gpt-ad-3377506744766-0\">  googletag.cmd.push(function() { googletag.defineSlot( &#8216;\/22934660287\/article-page-low&#8217;, [[300,250],[300,600]], &#8216;gpt-ad-3377506744766-0&#8217; ) .addService(googletag.pubads()).setTargeting( &#8216;tags&#8217;, [&#8216;green-tech&#8217;, &#8216;business&#8217;, &#8216;change-the-way-you-get-around&#8217;, &#8216;clean-energy&#8217;, &#8216;electric-vehicles&#8217;, &#8216;home&#8217;, &#8216;make-your-next-car-an-ev&#8217;, &#8216;non-solar-ev-showcase&#8217;, &#8216;solar-panels&#8217;, &#8216;tech-showcase&#8217;, &#8216;tesla&#8217;, &#8216;waste-less&#8217;, &#8216;autos&#8217;] ).setCollapseEmptyDiv(true); window.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {}; const timers = window.advadsGamEmptySlotsTimers; timers[&#8216;gpt-ad-3377506744766-0&#8217;] = setTimeout( function () { const id = 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); } } ); window.advadsGamHasEmptySlotListener = true; } googletag.enableServices(); googletag.display( &#8216;gpt-ad-3377506744766-0&#8217; ); } );\n<\/div>\n<\/div>\n<p>Ford&#8217;s <a href=\"https:\/\/www.thecooldown.com\/green-business\/ford-electric-pickup-truck-announced\/\" target=\"_blank\">Universal EV platform<\/a> includes an overhaul of <a href=\"https:\/\/www.thecooldown.com\/green-business\/ford-ev-manufacturing-plant-retooling-update\/\" target=\"_blank\">traditional assembly line processes<\/a> to maximize efficiency.<\/p>\n<p>&#8220;We&#8217;re transforming the traditional assembly line into an &#8216;assembly tree.&#8217; Instead of one long conveyor, three sub-assemblies run down their own lines simultaneously and then join together,&#8221; <a href=\"https:\/\/www.fromtheroad.ford.com\/us\/en\/articles\/2025\/inside-new-ford-universal-ev-production-system\" target=\"_blank\">according<\/a> to Bryce Currie, Ford vice president of Americas manufacturing.<\/p>\n<div class=\"theco-10th-p-carousel theco-target\" id=\"theco-474747999\" data-theco-trackid=\"446882\" data-theco-trackbid=\"1\">\n<div class=\"wp-block-tcd-accordion\">\n<div class=\"container-large\">\n<div class=\"wp-block-tcd-accordion-item\">\n<div class=\"accordion\">\n<div class=\"info-container\">\n<h2 class=\"heading-text h3\">TCD Picks \u00bb Upway Spotlight<\/h2>\n<p class=\"description-text\">\ud83d\udca1Upway makes it easy to find discounts of up to 60% on premium e-bike brands<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<p>He added that this will allow the company to assemble its new midsize electric truck 40% faster than before, and Ford&#8217;s Louisville Assembly Plant is the testing ground for making the project a success.<\/p>\n<p>Not only will Ford EV customers get a chance to test the future in transportation through Level 3 autonomous features, but they&#8217;ll also get to do so without paying through the roof for the privilege.&nbsp;<\/p>\n<p>These new features could also be a boon for the environment beyond just enticing <a href=\"http:\/\/guide.thecooldown.com\/actions\/make-your-next-car-an-ev\" target=\"_blank\">EV-curious buyers<\/a> with zero tailpipe emissions, lower fuel and maintenance costs, and quieter engines.<\/p>\n<p>If perfected, the technology could allow for a smoother driving experience by optimizing speed and acceleration, which would also lead to more efficient energy use.&nbsp;<\/p>\n<p>U.S. Department of Energy data shared by <a href=\"https:\/\/earth.org\/pros-and-cons-of-self-driving-cars\/#:~:text=AVs%20have%20a%20massive%20potential,consumption%20by%2015%20to%2020%25.\" target=\"_blank\">Earth.org<\/a> estimates that automated driving could reduce fuel consumption by up to 20%.<\/p>\n<p>The reduced cost for all these futuristic driving technologies could also nudge homeowners to install <a href=\"https:\/\/www.thecooldown.com\/green-home\/balcony-solar-utah-power-companies-pushback\/\" target=\"_blank\">solar panel systems<\/a> for their homes, both to reduce their carbon footprint and drive down <a href=\"https:\/\/www.thecooldown.com\/green-business\/v2h-ev-charging-home-energy-bill-costs\/\" target=\"_blank\">vehicle charging costs<\/a> even further.&nbsp;<\/p>\n<p>Consumers looking to find affordable solar installers can take advantage of <a href=\"http:\/\/links.thecooldown.com\/solar-explorer\" target=\"_blank\">TCD&#8217;s Solar Explorer<\/a> tool to find the best quotes, potentially saving up to $10,000 on the project.&nbsp;<\/p>\n<p class=\"has-text-align-center has-medium-font-size\">Get TCD&#8217;s <a href=\"https:\/\/www.thecooldown.com\/newsletter\/?utm_source=rec6sck6BK1GbM4bg\" target=\"_blank\">free newsletters<\/a> for easy tips to save more, waste less, and make smarter choices \u2014 and earn up to $5,000 toward clean upgrades in TCD&#8217;s exclusive <a href=\"https:\/\/links.thecooldown.com\/rewards-club\" target=\"_blank\">Rewards Club<\/a>.<\/p>\n<div class=\"wp-block-tcd-cool-stories cool_stories\">\n<div class=\"cool_stories__wrapper\">\n<div class=\"container-large\">\n<div class=\"cool_stories__head title-underline-shape\">\n<h2 class=\"title\">Cool Picks<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <span class=\"cool_stories__bar tcd-gradient-viridis-alt\"><\/span> <\/div>\n<div class=\"wp-block-tcd-cool-divider cool_divider cool_divider__article_end\" data-title=\"Ford unveils game-changing new tech for upcoming models: 'Premium feature'\" data-link=\"https:\/\/www.thecooldown.com\/green-tech\/ford-level-3-autonomy-universal-ev-platform\/\">\n<div class=\"container-large cool_divider__wrap\"> <span class=\"cool_divider__stroke\"><\/span> <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" 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https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg?w=800&resize=800&ssl=1 800w, https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg?w=1024&resize=1024&ssl=1 1024w, https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg?w=1280&resize=1280&ssl=1 1280w, https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg?w=1600&resize=1600&ssl=1 1600w\" width=\"36\" height=\"24\" fifu-data-src=\"https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg\" alt=\"Cool Divider\" loading=\"lazy\"> <span class=\"cool_divider__stroke\"><\/span> <\/div>\n<\/p><\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this year&#039;s <span class=\"match\">Consumer Electronics Show<\/span>, Ford announced plans for new 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