Event Technology We’re Excited About This Month<\/h2>\n
To help attendees navigate complex event footprints<\/span><\/span> Related:<\/span>Tech Trends: Major Acquisition News, Plus New Tools for Virtual Events, Badge Printing, and More<\/a><\/p>\n \u201cMap Your Show is already known for the best floor plans. Our all-new attendee version sets the bar even higher,\u201d said <\/span>Don Kline<\/a><\/span>, CEO of Map Your Show. \u201cThe new Attendee Floor Plan puts more information in front of attendees when they need it by placing critical event details and session information directly within the map. Attendees can now spend less time looking for what they need and more time engaging with the event.\u201d<\/span><\/p>\n <\/span><\/p>\n Map Your Show has launched a new Attendee Floor Plan designed to make large, multi-location events easier to explore, navigate, and plan in real time. Image: MapYourShow<\/p>\n<\/div>\n <\/span><\/p>\n To turn event education into measurable engagement<\/span><\/span> \u201cEven in a world of economic and geopolitical uncertainty, education is a variable that events can actually control and use to their advantage as a top reason to attend, extend their reach, and generate new revenue,\u201d said <\/span>Jay Tokosch<\/a><\/span>, CEO and founder of NoteAffect. Added eShow CEO and founder, <\/span>Raju Patel<\/a><\/span>: \u201ceShow makes it easy for organizers to manage their entire event in one place where the data and attendee experience pairs seamlessly with NoteAffect through the eShow event app to maximize engagement before, during, and after the event.”<\/span><\/p>\n Related:<\/span>The Rise of Trade Show Tech Chiefs: How CDOs and CTOs Are Reshaping Events<\/a><\/p>\n By integrating NoteAffect\u2019s interactive learning and AI-powered content tools into the eShow event app, the partnership allows organizers to record sessions, support live note-taking and multilingual captions, capture attendee questions, and generate chaptered replays with AI summaries. Image: NoteAffect<\/p>\n<\/div>\n To speed up trade show booth design without sacrificing quality<\/span><\/span> \u201cExhibition teams shouldn\u2019t have to choose between speed and quality,\u201d said the CEO and co-founder of ExpoBooth.ai in a statement. \u201cExpoBooth.ai helps creative and commercial teams move faster, generating compelling booth concepts and visual assets quickly, then refining them with human oversight so the final output stays on-brand and pitch-ready.\u201d<\/span><\/p>\n <\/span><\/p>\n To simplify how exhibitors source and compare booth builders<\/span><\/span> Related:<\/span>Tech Trends: New Tools for AI-Driven Tech Support, Capturing Content and More<\/a><\/p>\n <\/span><\/p>\n To give event teams automated support across planning, on-site, and follow-up<\/span><\/span> \u201cWe\u2019re charting the evolution from a static \u2018system of record\u2019 to a dynamic \u2018system of context,\u2019\u201d said <\/span>Marius Milcher<\/a><\/span>, vice president of platform strategy and AI at RainFocus. \u201cCentral to this vision is the architecture of a dedicated Context Layer designed to understand and support the \u2018messy middle\u2019 involved in events marketing orchestration. By laying this foundation, we enable agents to become intuitive teammates for your planners, marketers, and sales reps \u2014 proactively anticipating the next best action to turn your event into a responsive growth engine.\u201d<\/span><\/p>\n <\/span><\/p>\n To manage events entirely inside Salesforce, without friction<\/span><\/span> \u201cEvent teams are being asked to do more than ever\u2014deliver exceptional experiences, prove business impact, and operate seamlessly within Salesforce,\u201d said <\/span>Chris Federspiel<\/a><\/span>, CEO of Blackthorn. \u201cOur new platform vision is about removing friction for planners, elevating attendee experiences, and unlocking the full value of Salesforce-native event data, without forcing teams to compromise on scale, flexibility, or insight.\u201d<\/span> Boothly<\/a><\/span> is a new AI-powered design platform launching at the end of February 2026 with a clear goal: helping exhibition stand builders get high-quality concepts and quotes out the door fast enough to win business. Built specifically for the realities of the exhibition industry, Boothly allows builders to input stand size, budget, layout, and brand assets, then generate professional 3D booth concepts with itemized costs in minutes\u2014not days. The platform is designed to reflect real-world constraints like traffic flow, modular systems, and build economics, enabling teams to explore unlimited design variations under their own branding while making smaller projects more viable and scaling capacity during busy periods.<\/span><\/p>\n \u201cWe\u2019re not replacing designers,\u201d said <\/span>Joe Everley<\/a><\/span>, founder of Boothly. \u201cWe\u2019re eliminating the bottleneck. A builder handling 150 quotes annually could potentially handle 500. Or they focus on high-value projects while still serving smaller clients profitably. It\u2019s about having the capacity to say yes more often.\u201d<\/span><\/p>\n <\/span><\/p>\n Boothly is a new AI-powered design platform launching at the end of February 2026 with a clear goal: helping exhibition stand builders get high-quality concepts and quotes out the door fast enough to win business. Image: Boothly<\/p>\n<\/div>\n SITE<\/a><\/span> has selected <\/span>Cvent<\/a><\/span> as its Official Event Technology Partner through 2028, formalizing a three-year collaboration across SITE\u2019s global event portfolio. The partnership will see Cvent powering registration, mobile apps, on-site check-in, engagement, and analytics to help SITE deliver more connected, data-informed, and attendee-centric incentive travel events worldwide.<\/span><\/p>\n GoLucid<\/a><\/span> has launched the Certified EventTech Classification Initiative (CECI), a new industry-led framework designed to bring clearer language, structure, and standards to the fragmented event technology landscape. Built with input from vendors and industry experts, CECI aims to help buyers more easily understand and compare event tech solutions while giving providers clearer positioning and shared definitions as the sector continues to grow.<\/span><\/p>\n Automation expert Zak Homuth has joined creative agency <\/span>Pie Factory<\/a><\/span> to help transform its Tradeshow Impact Manager (TIM) into an AI-driven sustainability tool that lets exhibitors measure their booth\u2019s carbon footprint using only a smartphone. The next-generation TIM will automate emissions mapping at scale\u2014using camera-based analysis and a network of AI tools\u2014to give brands faster, more accessible insight into the environmental impact of trade show builds.<\/span><\/p>\n <\/span><\/p>\n <\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" … into onsite engagement. Related:Tech<\/span> Trends: Major Acquisition News, … RainFocus Nexus shifts event technology<\/span> from manual configuration to … Image: Boothly The Latest Tech<\/span> Briefs, Promotions, Funding, … understand and compare event tech<\/span> solutions while giving …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-77379","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/77379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=77379"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/77379\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=77379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=77379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=77379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Map Your Show<\/a><\/span> has launched a new Attendee Floor Plan designed to make large, multi-location events easier to explore, navigate, and plan in real time. The upgraded solution features a refreshed design and location-aware functionality that brings sessions, exhibitors, and key amenities directly into the map experience, allowing attendees to search, browse, and get point-to-point directions across an entire event campus\u2014from individual halls to surrounding buildings and city context\u2014while giving organizers richer insight into onsite engagement.<\/span><\/p>\n![\"Attendee-Floor-Plan----Hero.png\"](\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/eu-images.contentstack.com\/v3\/assets\/blt8634bd701c67871e\/bltf13d76c3d3c2a341\/6984a34bf668df06bee84999\/Attendee-Floor-Plan----Hero.png?width=1280&auto=webp&quality=80&disable=upscale&ssl=1\" "\\"Attendee-Floor-Plan----Hero.png\\"")
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eShow<\/a><\/span> and <\/span>NoteAffect<\/a><\/span> have announced a strategic partnership aimed at helping event organizers use education as a core engagement and revenue strategy. By integrating NoteAffect\u2019s interactive learning and AI-powered content tools into the eShow event app, the partnership allows organizers to record sessions, support live note-taking and multilingual captions, capture attendee questions, and generate chaptered replays with AI summaries. The goal is to give planners clearer insight into what content resonates\u2014so they can program, repurpose, promote, and monetize education more effectively before, during, and after the event.<\/span><\/p>\n![\"NoteAffect](\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/eu-images.contentstack.com\/v3\/assets\/blt8634bd701c67871e\/blt7798b413bb534179\/6984a358d4a78015b5928cc5\/NoteAffect_mobile_screenshot.png?width=1280&auto=webp&quality=80&disable=upscale&ssl=1\" "\\"NoteAffect")
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ExpoBooth.ai<\/a><\/span> has launched a new AI-powered trade show booth design service aimed at helping booth builders, agencies, and exhibitors create high-impact concepts in seconds rather than hours. Built specifically for the realities of exhibition timelines, the service uses proprietary AI models, structured workflows, and human oversight to rapidly generate booth concepts, pitch-ready renders, cinematic 3D videos, immersive walkthroughs, and technical visuals\u2014allowing teams to explore more creative directions, reduce early-stage design costs, and move faster from idea to approval while maintaining brand accuracy.<\/span><\/p>\n
Exhibitorly<\/a><\/span> has launched a U.S.-focused platform designed to help trade show exhibitors more easily compare and source exhibit builders ahead of major events. Addressing a long-standing lack of transparency in exhibit sourcing, the platform allows teams to identify relevant builders for specific shows, request quotes, and evaluate options in one centralized place\u2014rather than relying on referrals, legacy relationships, or last-minute outreach. Built for corporate marketing teams and event managers across industries, Exhibitorly aims to reduce risk, improve decision-making, and bring more structure and accountability to one of the most costly and complex parts of exhibiting.<\/span><\/p>\n
RainFocus<\/a><\/span> has introduced RainFocus Nexus, a new AI-driven collaboration framework designed to act as a team of specialized AI agents that support event marketers, planners, and sales teams throughout the event lifecycle. Built as a secure, cloud-agnostic system, RainFocus Nexus shifts event technology from manual configuration to goal-based execution\u2014allowing users to set objectives while AI agents handle complex setup, attendee guidance, on-site decision-making, and data flow across existing martech and revops stacks, all with human-in-the-loop governance and enterprise-grade interoperability.<\/span><\/p>\n
Blackthorn<\/a><\/span> has outlined a new platform vision focused on making Salesforce-native event management easier, more flexible, and more accessible for modern event teams. The vision centers on uniting event and business data directly in Salesforce as a single source of truth, while introducing a more intuitive planning experience, branded event design tools, and an AI-powered intelligence layer to help teams measure impact in real time. Together, these updates aim to help organizations manage everything from webinars to large-scale conferences without relying on disconnected tools or deep Salesforce expertise.<\/span><\/p>\n
To help stand builders create booth designs and quotes faster\u2014without adding headcount<\/span><\/span><\/p>\n![\"boothly.ai.jpeg\"](\"https:\/\/i3.wp.com\/eu-images.contentstack.com\/v3\/assets\/blt8634bd701c67871e\/blt6036e5361e63537c\/6984a3527ee83bf9a13b67b0\/boothly.ai.jpeg?width=1280&auto=webp&quality=80&disable=upscale&ssl=1\" "\\"boothly.ai.jpeg\\"")
<\/p>\nThe Latest Tech Briefs, Promotions, Funding, and Merger News<\/h2>\n