{"id":76721,"date":"2026-02-05T00:14:19","date_gmt":"2026-02-05T03:14:19","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/889520779"},"modified":"2026-02-05T00:14:19","modified_gmt":"2026-02-05T03:14:19","slug":"nbc-sports-taps-comcast-technology-solutions-for-production-of-olympics","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/05\/nbc-sports-taps-comcast-technology-solutions-for-production-of-olympics\/","title":{"rendered":"NBC Sports Taps Comcast Technology Solutions for Production of Olympics"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/cdn.mos.cms.futurecdn.net\/Mk4n2HpRnzVA2piLZKXokc-1600-75.png?ssl=1\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"3fc0c896-40dc-4039-ac7b-c8d743c48637\"><strong>STAMFORD, Conn. &amp; DENVER, Colo.<\/strong>\u2014<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/tag\/nbc-sports\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/tag\/nbc-sports\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/tag\/nbc-sports\">NBC Sports<\/a> has announced that it is using Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/tag\/olympics\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/tag\/olympics\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/tag\/olympics\">Milan Cortina 2026 Olympic<\/a> and Paralympic Winter Games.<\/p>\n<p>NBC Sports will utilize Comcast Sports360 from Comcast Technology Solutions, which includes CTS\u2019 Cloud Video Platform, to manage on-demand content and metadata, and publish video across devices, sites, and apps for its production of the 2026 Winter Olympics and Paralympics.<\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"><\/aside>\n<p id=\"3fc0c896-40dc-4039-ac7b-c8d743c48637-2\">CTS is helping NBC Sports route the excitement in Italy back to viewers watching coverage of the Games in the United States, through engaging fan experiences, including Olympic video highlights and comprehensive event coverage.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span> <\/aside>\n<p>\u201cThe Milan Cortina Winter Olympics will be one of the most expansive productions in our history, with viewers expecting seamless access to every event and key moment across the screens of their choice,\u201d said Darryl Jefferson, senior vice president of engineering and technology, NBC Sports and Olympics. \u201cComcast Sports360 from Comcast Technology Solutions enables us to deliver the speed, quality, and reliability that Olympic coverage demands, supporting seamless, multi-format delivery across a wide range of platforms.\u201d<\/p>\n<p>Comcast Technology Solutions has worked with NBC Sports for more than a decade, assisting its production efforts at previous Olympics and other major international sports events.<\/p>\n<p>\u201cWe are proud to provide NBC Sports with the back-end video management capabilities needed to support their massive viewing audience, supported by Comcast Sports360 to enhance fan engagement with precision and efficiency at scale,\u201d said Bart Spriester, senior vice president and general manager of streaming, broadcast, and advertising for Comcast Technology Solutions.<\/p>\n<p>For additional information about Comcast Technology Solutions, visit: <a data-analytics-id=\"inline-link\" href=\"http:\/\/www.comcasttechnologysolutions.com\" data-url=\"http:\/\/www.comcasttechnologysolutions.com\" target=\"_blank\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><u>www.comcasttechnologysolutions.com<\/u><\/a>.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-p9BT7yDh74RYKcxR2Nyxfn\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-p9BT7yDh74RYKcxR2Nyxfn slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"><\/section>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">The professional video industry&#8217;s #1 source for news, trends and product and tech information. Sign up below.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Click <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbc-and-peacock-to-lead-nbcuniversals-coverage-of-the-2026-milan-cortina-winter-olympics\" data-url=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbc-and-peacock-to-lead-nbcuniversals-coverage-of-the-2026-milan-cortina-winter-olympics\" target=\"_blank\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><u>here<\/u><\/a> for more on NBCUniversal\u2019s Milan Cortina 2026 programming.<\/p>\n<p>TV Tech\u2019s overall coverage of NBC Sports&#8217; overall tech plans for the 2026 Winter Games can be found <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/tag\/olympics\" data-url=\"https:\/\/www.tvtechnology.com\/tag\/olympics\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/tag\/olympics\"><u>here<\/u><\/a>, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/production\/sports-production\/milan-cortina-2026-highlights-nbc-sports-legendary-february\" data-url=\"https:\/\/www.tvtechnology.com\/production\/sports-production\/milan-cortina-2026-highlights-nbc-sports-legendary-february\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/production\/sports-production\/milan-cortina-2026-highlights-nbc-sports-legendary-february\"><u>here<\/u><\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/business\/audiences-can-expect-seamless-viewing-from-milan-cortina\" data-url=\"https:\/\/www.tvtechnology.com\/business\/audiences-can-expect-seamless-viewing-from-milan-cortina\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/business\/audiences-can-expect-seamless-viewing-from-milan-cortina\"><u>here<\/u><\/a>.<\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Google Newsletter TV <span class=\"match\">Technology<\/span> Get the TV <span class=\"match\">Tech<\/span> Newsletter The professional &#8230; , and advertising for Comcast <span class=\"match\">Technology<\/span> Solutions. For additional information about &#8230; Comcast <span class=\"match\">Technology<\/span> Solutions, visit: www.comcasttechnologysolutions.com. Get the TV <span class=\"match\">Tech<\/span> &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-76721","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/76721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=76721"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/76721\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=76721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=76721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=76721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}