{"id":67383,"date":"2026-01-28T16:17:11","date_gmt":"2026-01-28T19:17:11","guid":{"rendered":"http:\/\/ces.einnews.com\/article\/887333699"},"modified":"2026-01-28T16:17:11","modified_gmt":"2026-01-28T19:17:11","slug":"is-infrared-the-future-of-home-beauty-treatments","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/01\/28\/is-infrared-the-future-of-home-beauty-treatments\/","title":{"rendered":"Is infrared the future of home beauty treatments?"},"content":{"rendered":"<header aria-label=\"Beginning of Article\" class=\"article-header article-header--story\">\n<nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\" data-aqa=\"nav-breadcrumb\">\n<p>Breadcrumb Trail Links<\/p>\n<ol class=\"breadcrumbs__items list-unstyled\">\n<li class=\"breadcrumbs__item\"><a class=\"breadcrumbs__item-link\" data-tb-category-link href=\"https:\/\/www.owensoundsuntimes.com\/category\/life\/\">Life<\/a><\/li>\n<\/ol>\n<\/nav>\n<div class=\"article-header__detail\">\n<div class=\"article-header__detail__texts\">\n<p class=\"article-subtitle\">L&#8217;Or\u00e9al debuted some space-age beauty tools at this year&#8217;s CES. Are they the future of at-home beauty devices?<\/p>\n<div class=\"article-meta\">\n<p><span class=\"published-date__since\">Published Jan 28, 2026<\/span> &nbsp;\u2022&nbsp; <span class=\"updated-date__since\">Last updated 19&nbsp;minutes ago<\/span> &nbsp;\u2022&nbsp; <span class=\"published-date__word-count\">4 minute read<\/span><\/p>\n<\/div>\n<\/div>\n<figure class=\"featured-image\" data-aqa=\"featured-image\"><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1&w=1600&resize=1600&ssl=1 1600w\" alt=\"Light therapy devices are booming in the beauty industry.\" class=\"featured-image__image type:primaryImage\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-2_300853337.jpg?quality=90&strip=all&w=288&h=216&sig=iv46pGn2EdVMgtcEivySqA&ssl=1\" height=\"750\" width=\"1000\"><figcaption class=\"featured-image__caption image-caption\"><span class=\"caption\">Light therapy devices are booming in the beauty industry. A prototype L&#8217;Oreal LED Face Mask is pictured at CES. <\/span> <span class=\"credit\">Photo by L&#8217;Ore\u00b4al Groupe<\/span><\/figcaption><\/figure>\n<\/div>\n<\/header>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<h2 class=\"visually-hidden\">Article content<\/h2>\n<p><em>Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.<\/em><\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_2\">\n<section aria-describedby=\"advertisment4658771426116373400507517539188736\" class=\"ad\">\n<p>Advertisement 2<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>A walk through the busy booths of the Consumer Electronics Show affords a glimpse into the future.<\/p>\n<\/section>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<h3 class=\"featured-video__jw-strategy-title\">Recommended Videos<\/h3>\n<\/section>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>The annual CES convention, held in Las Vegas, is an epicentre of innovation spanning health tech, home devices, vehicles and much more.<\/p>\n<p data-async><a data-evt-val=\"{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;In 2024, The New York Times reported&quot;, &quot;target_url&quot;: &quot;https:\/\/www.nytimes.com\/2024\/12\/31\/style\/home-beauty-device-trends.html&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}\" rel=\"noopener noreferrer\" data-evt=\"click\" data-evt-typ=\"click\" href=\"https:\/\/www.nytimes.com\/2024\/12\/31\/style\/home-beauty-device-trends.html\" target=\"_blank\">In 2024, The New York Times reported<\/a> the at-home beauty tool industry has grown four times faster than the broader skincare market. Sales of devices in the category are predicted to top $92 billion US by 2028.<\/p>\n<p>This expansion and growing interest means that, among the robot lawn mowers, drone-shaped aircrafts, and AI-directed companions on display, there are an increasing number of beauty-targeting innovations at CES.<\/p>\n<p>In 2024, global beauty brand L\u2019Or\u00e9al became the first beauty company to open the event with a&nbsp;keynote address.&nbsp;This year, the company leaned into light, debuting two new innovations that are planned for 2027 release: the Light Straight + Multi-styler, and LED Face Mask.<\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_3\">\n<section aria-describedby=\"advertisment5944321862332525495687827714736128\" class=\"ad\">\n<p>Advertisement 3<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<figure class=\"embedded-image\" data-aqa=\"embed-image\"><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1&w=1600&resize=1600&ssl=1 1600w\" alt=\"Prototype L'Oreal Light Straight + Multi-styler.\" class=\"embedded-image__image lazyload\" data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1\" data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=288&sig=xklTRRrxoMlA7MJSO0pF7g&ssl=1, https:\/\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=90&strip=all&w=576&sig=9N992zzIQOgDElqRxxyBLw 2x\" fifu-data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-1_300853383.jpg?quality=5&strip=all&w=100&sig=_cejouGrI8uS6TvNyZG5pQ\" height=\"750\" loading=\"lazy\" width=\"1000\"><figcaption class=\"image-caption\"><span class=\"caption\"> Prototype L\u2019Oreal Light Straight + Multi-styler.<\/span> <span class=\"credit\">Photo by L&#8217;Ore\u00b4al Groupe<\/span><\/figcaption><\/figure>\n<p>In a private showcase space hosted by the brand, a robotic arm glided the Light Straight + Multi-styler hairstyling tool along a small ponytail of human hair strands.<\/p>\n<p>Appearing similar to a standard hair straightener, the device is rendered unique by its futurist, blush glow. Featuring glass plates in place of ceramic, near-infrared light is used to style and smooth rather than just direct heat.<\/p>\n<p>\u201cWhen you have a ceramic plate, you\u2019re actually damaging the hair fibre on the surface because the temperature is too high,\u201d explained Gr\u00e9goire Charraud, L\u2019Ore\u0301al\u2019s global head of device engineering and product design. \u201cHere we are projecting the energy directly in the fibre to remodel the hair temporarily. So that\u2019s why it provides about three-times faster styling and two-times smoother results.\u201d<\/p>\n<\/section>\n<div class=\"js-widget-content article-content__widget-group article-content__widget-group--content-slot14 article-content__widget-group--newsletter-slot\">\n<section class=\"newsletter-widget__new-story-page Sun Times Extra background--primary-light-gradient\" data-target-list=\"Owen Sound Sun Times Extra\" aria-labelledby=\"SunTimesExtra3938633719821413404340086722527232\" data-account-id=\"b9d3df2fccd108b5eff3c44f573b2cd6\" data-aqa=\"widget-newsletter\" data-newsletter=\"single\" data-newsletter-component data-widget=\"newsletter\">\n<div class=\"newsletter-new-story-page-template\">\n<div class=\"newsletter-widget__header__new-story-page\">\n<div class=\"newsletter-widget__banner__new-story-page\"><img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=75&resize=75&ssl=1 75w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=100&resize=100&ssl=1 100w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=150&resize=150&ssl=1 150w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=240&resize=240&ssl=1 240w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=320&resize=320&ssl=1 320w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=500&resize=500&ssl=1 500w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=640&resize=640&ssl=1 640w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=800&resize=800&ssl=1 800w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=1024&resize=1024&ssl=1 1024w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=1280&resize=1280&ssl=1 1280w, https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg?w=1600&resize=1600&ssl=1 1600w\" alt=\"opening envelope\" loading=\"lazy\" fifu-data-src=\"https:\/\/dcs-static.gprod.postmedia.digital\/20.4.0\/websites\/images\/newsletters\/logo\/icon-owen-so-times.svg\"><\/div>\n<div>\n<p>Sun Times Extra<\/p>\n<p class=\"newsletter-widget__text__new-story-page\">Stay connected to the news in your community. Get our free newsletter every Monday, Wednesday and Friday at noon.<\/p>\n<\/div>\n<\/div>\n<div class=\"newsletter-widget__body__new-story-page\">\n<div class=\"js-replace-main__new-story-page\">\n<p class=\"newsletter-widget__disclaimer__new-story-page text-size--tiny\">By signing up you consent to receive the above newsletter from Postmedia Network Inc.<\/p>\n<\/div>\n<div id=\"submitSuccessOwen Sound Sun Times Extra\" class=\"js-submit-success\" hidden>\n<p>Thanks for signing up!<\/p>\n<p class=\"newsletter-widget__text__new-story-page\">A welcome email is on its way. If you don&#8217;t see it, please check your junk folder.<\/p>\n<p class=\"newsletter-widget__text__new-story-page newsletter__feedback--last\">The next issue of Sun Times Extra will soon be in your inbox.<\/p>\n<\/div>\n<p class=\"newsletter-widget__text__new-story-page js-submit-error\" id=\"submitErrorOwen Sound Sun Times Extra\" hidden>We encountered an issue signing you up. Please try again<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_4\">\n<section aria-describedby=\"advertisment9394872479914815190083167596838912\" class=\"ad\">\n<p>Advertisement 4<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p data-async>Ten years in the making through the L\u2019Ore\u0301al research and innovation division, the new multi-styler device builds on the technology first released with the <a data-evt-val=\"{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;L\\u2019Or\\u00e9al Professionnel Airlight Pro dryer&quot;, &quot;target_url&quot;: &quot;https:\/\/www.amazon.ca\/LOr%C3%A9al-Professionnel-Professional-Infrared-Light-Technology\/dp\/B0F63LK3QH?dib=eyJ2IjoiMSJ9.bU9J6JXZiqCEcwdseBDMz8tZP3bsaDI4QwRk65uywR2yT_32-sU4gIZ82-i66IP68wf457loMXRKjkCBNmyU_rm1OKi4X22NDY-2rbK11CilsDcju8eP6ngrNTRhJiPMQfyVij2q0L9VrTSuf_I-po4PMozwM7py4q1YCXs1sjFjsV_j-O5X9R8hoCnmm36_a07dRv0pXssnlpl86FGfKNHni0u6P1B6DkYpHgGx-wxyS-WeGYkolWSHZgE6mfbhTj48vFsWRD0DFIMYvSnjthT9RaB9prftkQd3stmMQ5Y.dXNRRvLsRLBmZXORzsBdSmaRTqlbZDGYMi4edh1TKhg&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=600571844873&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9001491&amp;hvnetw=g&amp;hvocijid=10521274267446427097--&amp;hvqmt=b&amp;hvrand=10521274267446427097&amp;hvtargid=kwd-2386770632874&amp;hydadcr=27592_14566402&amp;keywords=l+or%C3%A9al+airlight+pro+hair+dryer&amp;mcid=de9989abe42d337aac50370901aee163&amp;qid=1768935795&amp;sr=8-1-spons&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;psc=1&amp;linkCode=ll1&amp;tag=loreal-devices-01-31-26-20&amp;linkId=01a3f0e63a5ac713dca3bffb6fdf4b6b&amp;language=en_CA&amp;ref_=as_li_ss_tl&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}\" href=\"https:\/\/www.amazon.ca\/LOr%C3%A9al-Professionnel-Professional-Infrared-Light-Technology\/dp\/B0F63LK3QH?dib=eyJ2IjoiMSJ9.bU9J6JXZiqCEcwdseBDMz8tZP3bsaDI4QwRk65uywR2yT_32-sU4gIZ82-i66IP68wf457loMXRKjkCBNmyU_rm1OKi4X22NDY-2rbK11CilsDcju8eP6ngrNTRhJiPMQfyVij2q0L9VrTSuf_I-po4PMozwM7py4q1YCXs1sjFjsV_j-O5X9R8hoCnmm36_a07dRv0pXssnlpl86FGfKNHni0u6P1B6DkYpHgGx-wxyS-WeGYkolWSHZgE6mfbhTj48vFsWRD0DFIMYvSnjthT9RaB9prftkQd3stmMQ5Y.dXNRRvLsRLBmZXORzsBdSmaRTqlbZDGYMi4edh1TKhg&amp;dib_tag=se&amp;gad_source=1&amp;hvadid=600571844873&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9001491&amp;hvnetw=g&amp;hvocijid=10521274267446427097--&amp;hvqmt=b&amp;hvrand=10521274267446427097&amp;hvtargid=kwd-2386770632874&amp;hydadcr=27592_14566402&amp;keywords=l+or%C3%A9al+airlight+pro+hair+dryer&amp;mcid=de9989abe42d337aac50370901aee163&amp;qid=1768935795&amp;sr=8-1-spons&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;psc=1&amp;linkCode=ll1&amp;tag=loreal-devices-01-31-26-20&amp;linkId=01a3f0e63a5ac713dca3bffb6fdf4b6b&amp;language=en_CA&amp;ref_=as_li_ss_tl\" rel=\"noopener noreferrer\" data-evt=\"click\" data-evt-typ=\"click\" target=\"_blank\">L\u2019Or\u00e9al Professionnel Airlight Pro dryer<\/a>&nbsp;two years ago.<\/p>\n<p>Billed as the first curling and styling tool in the world to have this specific infrared technology, the as-yet unreleased tool will spare the heat-scorching temps of most straightening tools, which can go up to more than 400 degrees Fahrenheit. The Light Straight + Multi-styler never exceeds 320F.<\/p>\n<p>A futuristic prototype styler, the planned next step in the company\u2019s infrared hair tool journey, was positioned nearby.<\/p>\n<p>\u201cThis is the future because you have the best of both worlds,\u201d Charraud said of the space age-looking gadget that will feature drying and styling capabilities.<\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_5\">\n<section aria-describedby=\"advertisment8959524500400275557146972668297216\" class=\"ad\">\n<p>Advertisement 5<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<h2>Red light technology<\/h2>\n<p>Next to the infrared devices, a model of a human head was on display.<\/p>\n<p>Wearing a clear silicone mask, the face became aglow at the push of a button on a silver battery pack situated near the temple.<\/p>\n<p>A face mask prototype for the company, the LED mask features a network of tiny lights that sit close to the skin and emit two wavelengths of light \u2014 red light (630 nm) and near-infrared light (830 nm).<\/p>\n<p>Red-light masks, when worn consistently and of the correct strength, are said to have various benefits such as reducing the appearance of fine lines, improving circulation and boosting collagen.<\/p>\n<p>The company partnered with iSMART Developments to tap into their revolutionary thin, flexible silicone masks. Its thinness, Charraud said, is a key element that will make it stand out.<\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_6\">\n<section aria-describedby=\"advertisment7562154962160531887607766491070464\" class=\"ad\">\n<p>Advertisement 6<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>\u201cWhen you have a bulky mask and you don\u2019t have the LEDs sitting on your skin, you don\u2019t receive the whole benefits of this LEDs,\u201d he noted. \u201cSo with this technology, it\u2019s almost like a sheet mask. You get directly the best of the LED directly onto your skin.\u201d<\/p>\n<p>L\u2019Ore\u0301al took the mask technology one step further, unveiling a prototype for individual eye masks. Encased in a portable carrier, not unlike the charging cases popularized for use with wireless earbuds, the targeted eye masks will be reusable and rechargeable, offering red-light therapy on the go.<\/p>\n<p>\u201cI think it\u2019s extremely clever,\u201d Charraud said.<\/p>\n<figure class=\"embedded-image\" data-aqa=\"embed-image\"><img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1&w=1600&resize=1600&ssl=1 1600w\" alt=\"L'Oreal prototype LED eye patches.\" class=\"embedded-image__image lazyload\" data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1\" data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=288&sig=E00C6P39v6GHmJlN8r_vbQ&ssl=1, https:\/\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=90&strip=all&w=576&sig=OBxh9kSYS_l42IZzUi2sog 2x\" fifu-data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/vancouversun\/wp-content\/uploads\/2026\/01\/0131-ces-loreal-3_300853361.jpg?quality=5&strip=all&w=100&sig=zobRTOyYuMs31X49-MHv1Q\" height=\"750\" loading=\"lazy\" width=\"1000\"><figcaption class=\"image-caption\"><span class=\"caption\"> L\u2019Ore\u0301al prototype LED eye patches.<\/span> <span class=\"credit\">Photo by L&#8217;Ore\u00b4al Groupe<\/span><\/figcaption><\/figure>\n<h3>Is it worth the buzz?<\/h3>\n<p data-async><span>According to <\/span><a data-evt-val=\"{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;Stanford Medicine&quot;, &quot;target_url&quot;: &quot;https:\/\/med.stanford.edu\/news\/insights\/2025\/02\/red-light-therapy-skin-hair-medical-clinics.html&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}\" rel=\"noopener noreferrer\" data-evt=\"click\" data-evt-typ=\"click\" href=\"https:\/\/med.stanford.edu\/news\/insights\/2025\/02\/red-light-therapy-skin-hair-medical-clinics.html\" target=\"_blank\">Stanford Medicine<\/a><span>, the use of \u201cphotobiomodulation, the use of light waves to change human biology, has boomed in recent years.\u201d<\/span><\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_7\">\n<section aria-describedby=\"advertisment9334013717379804975271454516969472\" class=\"ad\">\n<p>Advertisement 7<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p data-async>It\u2019s something that&nbsp;Dr. Toni&nbsp;Burbidge, an associate dermatologist at the <a data-evt-val=\"{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;Skin Health &amp; Wellness Centre&quot;, &quot;target_url&quot;: &quot;https:\/\/www.skinhealthwellness.com\/&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}\" rel=\"noopener noreferrer\" data-evt=\"click\" data-evt-typ=\"click\" href=\"https:\/\/www.skinhealthwellness.com\/\" target=\"_blank\">Skin Health &amp; Wellness Centre<\/a> and a clinical lecturer in the&nbsp;Division of Dermatology,&nbsp;University of Calgary can certainly attest to.<\/p>\n<p>\u201cI am definitely noticing more patients of all ages interested in at-home therapy devices, especially \u2018red-light\u2019 LED therapy devices,\u201d the Canadian dermatologist says.&nbsp;\u201cThis is being driven by increasing public awareness of red-light therapy through advertisements of professional treatments in medical clinics, news articles, and social media.<\/p>\n<p>\u201cFor example, #Redlighttherapy has tens of millions of views on TikTok.\u201d<\/p>\n<p>In a dermatological setting, infrared and red-light technology is used to treat acne, inflammation, hair loss, fine lines and wrinkles, the skin expert explains.<\/p>\n<\/section>\n<div class=\"ad__section-border ad__section-border--story article-content__ad-group ad_counter_8\">\n<section aria-describedby=\"advertisment3800153404360162471870259636731904\" class=\"ad\">\n<p>Advertisement 8<\/p>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>\u201cTypically, when treating fine lines and wrinkles it is used in combination with other treatments such as chemical peels, microneedling and a topical skin care regimen,\u201d says Burbidge. \u201cIt can also be used in combination with special photosensitive creams to treat precancerous skin lesions.\u201d<\/p>\n<p>But light therapies used in a clinical setting are often stronger, and therefore more efficacious, than their weaker counterparts in at-home devices.<\/p>\n<p>This point is what makes consistency with duration and frequency of use essential elements for home use.<\/p>\n<p>\u201cWhile at-home light therapy devices may not be as strong as professional devices, if they are used consistently as part of a comprehensive skincare regimen, they can provide mild improvements over time,\u201d she says.<\/p>\n<p data-async><a data-evt-val=\"{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;Aharris@postmedia.com&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}\" data-evt=\"click\" data-evt-typ=\"click\" 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class=\"expansion-panel__summary\">\n<div class=\"h4 expansion-panel__summary-label\"><span aria-hidden=\"true\" class=\"article-card__comment-icon\">  <\/span><span>Join the Conversation<\/span><\/div>\n<\/summary>\n<\/details>\n<\/section>\n<\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Face Mask is pictured at <span class=\"match\">CES<\/span>. Photo by L&#039; &#8230; the busy booths of the <span class=\"match\">Consumer Electronics Show<\/span> affords a glimpse into the &#8230; Videos Article content The annual <span class=\"match\">CES<\/span> convention, held in Las Vegas &#8230; of beauty-targeting innovations at <span class=\"match\">CES<\/span>. 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