{"id":67307,"date":"2026-01-28T08:36:45","date_gmt":"2026-01-28T11:36:45","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/887217184"},"modified":"2026-01-28T08:36:45","modified_gmt":"2026-01-28T11:36:45","slug":"expert-opinion-new-volvo-ex60-is-the-true-apple-car-project-titan-is-history-apple-isnt-building-a-car-but-according-to-industry-expert-matthias-schmidt-the-spirit-of-the-iphone-company-lives-on","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/01\/28\/expert-opinion-new-volvo-ex60-is-the-true-apple-car-project-titan-is-history-apple-isnt-building-a-car-but-according-to-industry-expert-matthias-schmidt-the-spirit-of-the-iphone-company-lives-on\/","title":{"rendered":"Expert opinion: New Volvo EX60 is the true Apple car Project Titan is history. Apple isn’t building a car. But according to industry expert Matthias Schmidt, the spirit of the iPhone company lives on\u00e2\u0080\u0094in a Volvo. The automotive analyst is convinced that\u00e2\u0080\u00a6"},"content":{"rendered":"
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\"Analysts<\/a>
Analysts see the design of the new Volvo EX60 as the car that Apple actually wanted to build. (Image source: Volvo)<\/figcaption>
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Project Titan is history. Apple isn’t building a car. But according to industry expert Matthias Schmidt, the spirit of the iPhone company lives on\u2014in a Volvo. The automotive analyst is convinced that the new EX60 is precisely the vehicle Apple originally intended to build.<\/div>\n<\/div>\n<\/header><\/div>\n<\/p><\/div>\n
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In February 2024, Apple pulled the plug. No iCar, no Project Titan. But Matthias Schmidt of Schmidt Automotive Research has made a surprising observation in his latest analysis. For him, Volvo’s EX60 fills exactly the gap left by Apple.\n<\/p>\n

Schmidt argues that Volvo’s EX60 possesses exactly the DNA one would have expected from Apple. The design is minimalist, functional and coolly Nordic. But much more important is what’s inside. Volvo isn’t just following a trend here; it’s consistently building the Volvo EX60 as a “software-defined vehicle”. The electric car constantly collects data. Not for its own sake, but to learn.\n<\/p>\n

Like a smartphone operating system that matures over years, Volvo’s EX60 is designed to improve while it sits in the customer’s garage. Schmidt highlights the Volvo EX60’s safety systems in particular, which draw information from real-world driving situations and crash scenarios. The algorithms become smarter, and updates are delivered in real time. This combination of hardware safety and adaptive software was actually the core promise that observers had hoped for from the Apple Car.
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\"According<\/a>
According to expert Matthias Schmidt, the Apple Car could have looked exactly like this: The Volvo EX60 relies on clean lines and Scandinavian characteristics. (Image: Volvo).<\/figcaption>
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\"The<\/a>
The digital center of the Volvo EX60: A large touchscreen and strict minimalism characterize the cockpit, entirely in the style of Apple’s aesthetics. (Image source: Volvo)<\/figcaption>
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Technically, this is made possible by the new SPA3 platform, which, combined with the “Superset” tech stack, allows for “progressive performance enhancement” over time. In other words, Volvo no longer has to statically define all functions at market launch; performance is gradually increased and new features introduced only when real-world data demonstrates that the customer will not experience any disadvantages or security risks. This approach of fully exploiting hardware potential only through maturing software has been Apple’s trademark for many years.\n<\/p>\n

Schmidt’s becomes almost nostalgic in his analysis. He recalls that while Steve Jobs was often seen later in his famous silver Mercedes SL without license plates, the young Apple founder can be seen driving a Volvo station wagon in the 2013 film “Jobs”. “If he were still alive,” Schmidt writes, “one could easily imagine him sitting behind the wheel of an EX60 today”. For the expert, this is a clear sign that the Volvo brand is not only alive, it is technologically advanced and is now taking on the role that was originally intended for Apple.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Schmidt Automotive Research<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"Ronald<\/a><\/div>\n
Editor of the original article<\/a>:<\/i> Ronald Matta<\/a> – Senior Editor News – 14451 articles published on Notebookcheck<\/span> since 2007<\/div>\n
I have been an editor at Notebookcheck since 2007. As a freelance writer, I have also written for other print and online media, including contributing to the local press. Before becoming a journalist, I worked as a trained network technician in the planning and development of corporate networks, among other things, and as a fashion photographer based in Milan. As a former competitive athlete, my passion for technology and science is complemented by a passion for all kinds of outdoor sports. When it comes to specific subjects, I\u2019m particularly interested in video, photography, smart homes, and wearables.<\/div>\n
contact me via: @RonMatta<\/a><\/div>\n<\/div>\n
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\"Jacob<\/a><\/div>\n
Translator:<\/i> Jacob Fisher<\/a> – Translator – 2760 articles published on Notebookcheck<\/span> since 2022<\/div>\n
Growing up in regional Australia, I first became acquainted with computers in my early teens after a broken leg from a football (soccer) match temporarily condemned me to a predominately indoor lifestyle. Soon afterwards I was building my own systems. Now I live in Germany, having moved here in 2014, where I study philosophy and anthropology. I am particularly fascinated by how computer technology has fundamentally and dramatically reshaped human culture, and how it continues to do so.<\/div>\n<\/div>\n

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Technically, this is made possible by the new SPA3 platform, which, combined with the "Superset" tech stack, allows for "progressive performance enhancement" over time. In other words, Volvo no longer has to statically define all …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-67307","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/67307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=67307"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/67307\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=67307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=67307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=67307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}