{"id":67078,"date":"2026-01-28T10:24:54","date_gmt":"2026-01-28T13:24:54","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/887240349"},"modified":"2026-01-28T10:24:54","modified_gmt":"2026-01-28T13:24:54","slug":"merit-acquires-australias-synchro-marketing-targets-automotive-oil-gas-sectors","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/01\/28\/merit-acquires-australias-synchro-marketing-targets-automotive-oil-gas-sectors\/","title":{"rendered":"Merit acquires Australia’s Synchro Marketing; targets automotive, Oil & Gas sectors"},"content":{"rendered":"
\"Merit
<\/figcaption><\/figure>\n

Merit, a global engagement and incentives technology company headquartered in Riyadh, has announced the acquisition of Synchro Marketing, an Australian market leader in sales incentive programmes for the automotive and oil & gas sectors.<\/p>\n

This acquisition underscores Merit\u2019s commitment to building a fully integrated global platform for incentives and engagement, enhancing its sector-specific capabilities by combining Synchro\u2019s deep expertise and long-standing relationships in the Australian market, while expanding its presence across the APAC region and supporting its ambitions in serving major global markets.<\/p>\n

\u201cThis acquisition strengthens our capabilities and accelerates our next phase of growth,\u201d said: Julie Barbier-Leblan, Group CEO and Co-Founder at Merit. \u201cIt reflects our commitment to building advanced engagement infrastructure from Saudi Arabia and scaling it globally. Synchro brings exceptional expertise in some of the world\u2019s most demanding sales environments, which complements Merit\u2019s global platform built for scale, data intelligence and measurable impact.\u201d<\/p>\n

Mark McCowan, CEO of Synchro Marketing, added: \u201cJoining Merit enhances what we can deliver to our clients including global reach, stronger technology, and scalable incentive programs, while staying true to Synchro\u2019s performance-driven approach. The ambition and pace of transformation in Saudi Arabia is impressive.\u201d<\/p>\n

Synchro Marketing will continue to operate under its current leadership while integrating into Merit\u2019s global platform. With over 30 years of experience designing and managing incentive programs across dealer networks and channel partners in the automotive and oil & gas sectors, and a proven track record serving global brands including Toyota, Lexus, and ExxonMobil, Synchro strengthens Merit\u2019s ability to expand its B2B loyalty solutions.<\/p>\n

Through this acquisition, Merit will enhance the deployment of data-driven and AI-enabled engagement models and enable multi-country, multi-currency programs through a unified platform, ensuring global clients achieve consistency, compliance, and scalable performance.<\/p>\n

This milestone reflects Merit\u2019s long-term commitment to Saudi Arabia and alignment with Vision 2030. Since establishing its Riyadh headquarters through the NTDP Relocate Program in 2023, Merit has positioned the Kingdom as its global hub. In 2025, Merit closed a $40 million Series B led by Al Istithmar Capital and Tech Invest Com. – TradeArabia News Service<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… sales incentive programmes for the automotive<\/span> and oil & gas sectors … and channel partners in the automotive<\/span> and oil & gas sectors …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-67078","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/67078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=67078"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/67078\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=67078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=67078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=67078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}