{"id":65863,"date":"2026-01-27T13:49:20","date_gmt":"2026-01-27T16:49:20","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/886943212"},"modified":"2026-01-27T13:49:20","modified_gmt":"2026-01-27T16:49:20","slug":"burlingtons-fluency-partners-with-tiktok-to-grow-automotive-ads","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/01\/27\/burlingtons-fluency-partners-with-tiktok-to-grow-automotive-ads\/","title":{"rendered":"Burlington’s Fluency partners with TikTok to grow automotive ads"},"content":{"rendered":"

Vermont Business Magazine <\/strong>Burlington-based Fluency<\/a> announced Tuesday its partnership with TikTok to scale its new TikTok Automotive ads<\/a> category. Fluency has built a Digital Advertising Operating System (OS) that currently powers over <\/span>$3 billion in annual media spend<\/span> and <\/span>250,000+ monthly campaigns<\/span>. Now that it\u2019s integrated with TikTok, automotive ad agencies and brands can easily extend the campaigns they\u2019re already running to TikTok and manage all their ad channels all in one place.<\/span><\/span><\/p>\n

Fluency<\/a>, the digital advertising operating system for automating paid media operations at scale across all major channels, announced that digital ad agencies and brands will be able to deploy, manage and optimize TikTok Automotive Ads<\/a>, the platform\u2019s new automotive ad category, directly from its centralized platform. By bringing TikTok into its Operating System, Fluency enables automotive agencies to automate campaign execution alongside other major search and social publishers, as well as the open web-\u2013achieving a level of execution and launch speed, local targeting at scale, and real-time optimization that would be nearly impossible to do manually. TikTok Automotive Ads are supported via a beta program currently open to qualified automotive agencies and advertisers. Full availability and additional TikTok ad types will launch on Fluency in the coming months.<\/p>\n

Ad agencies traditionally manage a separate interface for each advertising platform they run paid campaigns on\u2014manually uploading and resizing creative assets, managing budgets, setting audience parameters, maintaining brand consistency and pulling reporting and campaign insights. These processes can be time-consuming, error-prone and slow agencies\u2019 ability to test new channels or quickly launch campaigns. For automotive ads specifically, lengthy buyer journeys and ever-changing inventory and local dealer offers require highly personalized marketing and consistent consumer engagement across multiple digital touchpoints. This workload is challenging to execute manually, especially as agencies manage hundreds of client accounts at once.<\/p>\n

Fluency\u2019s Digital Advertising Operating System unifies and automates manual ad execution processes across all platforms, enabling agencies and brands to scale multichannel campaigns. Advertisers will be able to extend the automotive campaigns they\u2019re already running across other ad channels to TikTok, allowing them to test, launch and manage campaigns on the platform without duplicating work. This enables agencies to scale efficiently while maintaining consistency and control so that they can achieve optimal performance.<\/p>\n

Specifically, automotive ad agencies and brands can:<\/p>\n