{"id":130271,"date":"2026-03-21T04:00:00","date_gmt":"2026-03-21T07:00:00","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/900810628"},"modified":"2026-03-21T04:00:00","modified_gmt":"2026-03-21T07:00:00","slug":"tech-start-up-backed-by-70million-opens-uk-hub-in-maidenhead","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/21\/tech-start-up-backed-by-70million-opens-uk-hub-in-maidenhead\/","title":{"rendered":"Tech start-up backed by $70million opens UK hub in Maidenhead"},"content":{"rendered":"
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A flexible workspace in the centre of Maidenhead is excited to become home to the UK hub of a start-up launched by the founders of a hugely successful American technology company.<\/p>\n

Slide is a business continuity and disaster recovery (BCDR) platform founded by former executives of Datto \u2013 a multi-billion-dollar company founded in 2007.<\/p>\n

Also doing well, the new company Slide recently raised $70million (\u00a352million) in new investment, and has opened a hub in Maidenhead for its UK market.<\/p>\n

The base it has chosen is the Proxima building next to Maidenhead station, run by flexible coworking space provider MyWorkSpot.<\/p>\n

Carlson Choi, the COO of Slide, sat down with the Advertiser to explain what they do \u2013 and why they picked Proxima, MyWorkSpot and Maidenhead.<\/p>\n

BCDR is an \u2018amazing\u2019 service that you only appreciate when something goes wrong with your IT systems, Carlson said.<\/p>\n

It makes continuous back-ups of these, meaning customers can \u2018push a button\u2019 and restore whole systems that have gone down for whatever reason.<\/p>\n

\u201cA really good example is in hospitality,\u201d he said. \u201cHotel key cards are run by computer. When that computer goes down, nothing works.<\/p>\n

\u201cOur software will create a virtual version of that computer within minutes and get it back up so the key card works again.\u201d<\/p>\n

This technology originally came from Datto, one of the first companies to provide it.<\/p>\n

When Datto was acquired by Kaseya for about $6.2billion (\u00a34.6billion) in 2022, several senior figures from the original team went on to start Slide.<\/p>\n

The aim is to bring a \u2018more evolved\u2019 new product, said Carlson.<\/p>\n

\u201cA lot of BCDR technology was created 15 to 20 years ago. Not a lot of innovation has evolved with it,\u201d he said.<\/p>\n

He said there is a very noticeable difference between what has been built new, and what has been built on top of old, akin to driving an electric car for the first time and feeling the difference.<\/p>\n

\u201cYou can retrofit a classic petrol car all you want \u2013 no matter what you do, it\u2019s not going to drive like a pure-built electric car,\u201d he said.<\/p>\n

Slide works with managed service providers (MSPs), companies often hired by smaller businesses with no IT department to handle their technology.<\/p>\n

It is protecting about 10 petabytes \u2013 10million gigabytes \u2013 of data.<\/p>\n

\u201cWe\u2019ve grown close to one thousand MSPs adopting the technology, which is amazing,\u201d said Carlson.<\/p>\n

About 20 of these are in the UK, he added, and the company is growing, bringing more and more people to its UK office.<\/p>\n

It is using MyWorkSpot\u2019s Proxima building for sales, assembling devices, adapting the product for the region, and offering technical support for customers and partners.<\/p>\n

The Slide team swerved the obvious London choice due to its traffic \u2013 and landed on Maidenhead as a good option for its transport connections and parking offer.<\/p>\n

Proxima being close to the station makes it \u2018perfect\u2019 for getting to London, Reading and all over the country.<\/p>\n

In addition, the type of space means it has other desirable attributes, Carlson said.<\/p>\n

\u201cEven though we are a start-up, we\u2019re not a start-up \u2013 we\u2019re a bunch of old souls that have done it before. By starting fresh, you decide what culture do you want to have,\u201d he said.<\/p>\n

\u201cWe love open space to drive collaboration, [and] we want a hybrid environment where people can work from home, remotely, or on a train \u2013 and also have a base to come back to that feels like home.\u201d<\/p>\n

He also enjoys the ability to build a community, not just within Slide, but with the other companies and teams around.<\/p>\n

Slide is the second US company to establish a UK base at MyWorkSpot in the past month, according to David Johnston, its director.<\/p>\n

He said it was an \u2018exciting time\u2019 for the company, welcoming such established players in the tech industry.<\/p>\n

\u201cIt\u2019s fantastic to welcome a fast-growing international tech company like Slide,\u201d he said.<\/p>\n

\u201cWe\u2019re seeing more innovative businesses choosing Maidenhead as their UK launch point thanks to its strong transport links, proximity to London and Heathrow, and a growing technology community.\u201d<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… the founders of a hugely successful American technology<\/span> company. Slide is a business continuity … , welcoming such established players in the tech<\/span> industry. \u00e2\u0080\u009cIt\u00e2\u0080\u0099s fantastic to … welcome a fast-growing international tech<\/span> company like Slide,\u00e2\u0080\u009d he said …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-130271","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/130271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=130271"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/130271\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=130271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=130271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=130271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}