{"id":128327,"date":"2026-03-19T16:10:07","date_gmt":"2026-03-19T19:10:07","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/900484118"},"modified":"2026-03-19T16:10:07","modified_gmt":"2026-03-19T19:10:07","slug":"tyneside-tech-platform-mysalescoach-secures-a1-5m-investment-to-fuel-international-growth","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/19\/tyneside-tech-platform-mysalescoach-secures-a1-5m-investment-to-fuel-international-growth\/","title":{"rendered":"Tyneside tech platform MySalesCoach secures \u00c2\u00a31.5m investment to fuel international growth"},"content":{"rendered":"

‘The opportunity to combine AI and human expertise in sales coaching is creating a unique moment in time’<\/h2>\n
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12:55, 19 Mar 2026<\/span><\/p>\n<\/div>\n

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Left to right: Kevin Beales, Sarah Newbould and David Nixon(Image: British Business Bank)<\/cite><\/p>\n<\/figcaption><\/div>\n

A Tyneside company specialising in sales coaching is set for growth on the back of a \u00a31.5m investment.<\/p>\n

The MySalesCoach platform was launched three years by tech entrepreneur Kevin Beales and co-founder Mark Ackers, bringing together sales coaches with teams which need training. The service was devised to help time-poor sales managers to find their reps the training required to maximise their performance.<\/p>\n

Since its launch, the business has sealed a number of rounds of investment,<\/a> fusing expert sales coaches and AI. Now the company has received \u00a31m in funding from NPIF II \u2013 Maven Equity Finance, managed by Maven as part of the Northern Powerhouse Investment Fund II. MySalesCoach has also been given investment <\/a>of \u00a3500,000 from existing investors Northstar Ventures and Creative UK\u2019s North East Fund.<\/p>\n

The investment into MySalesCoach will support development of the company\u2019s technology platform, with expanded sales and marketing activity aimed at driving international growth.<\/p>\n

Mr Beales, co-founder and CEO at MySalesCoach, said: \u201cThe opportunity to combine AI and human expertise in sales coaching is creating a unique moment in time. Our platform is re-engineering how sales teams can be coached with the daily frequency of AI, and the impact of human expertise to impact growth and performance in a way previously unachievable.<\/p>\n

\u201cSecuring investment from NPIF II and Maven, alongside the support of our existing investors, comes at a pivotal time. With this backing we\u2019re ready to scale and support more organisations and individuals who want to improve sales outcomes in a rapidly evolving market.\u201d<\/p>\n

David Nixon, senior investment manager at Maven Equity Finance, said: \u201cThe rise in hybrid working has accelerated the adoption of online training and coaching and recent studies show clients now prefer remote coaching due to the flexible model it provides. Kevin and the senior team are highly experienced and have built a strong business operating in a high growth market.<\/p>\n

“We\u2019re delighted to support the platform at this point in the company\u2019s development to invest in its innovative technology solution and fuel international expansion plans.”<\/p>\n

Sarah Newbould, senior investment manager at the British Business Bank, said the deal cements NPIF II\u2019s focus on supporting high growth priority sectors within the Government\u2019s Industrial Strategy.<\/p>\n

She added: \u201cThrough NPIF II we\u2019re committed to supporting innovative, tech-enabled businesses across the North of England to scale and grow at pace. These businesses provide vital services, helping to drive efficiency across key sectors, while also advancing the Government\u2019s Industrial Strategy by strengthening the UK\u2019s digital economy.<\/p>\n

“MySalesCoach is doing exactly that straight out on Newcastle, and we\u2019re proud to be part of their journey and unlocking opportunity across the North East\u2019s vibrant technology sector.\u201d<\/p>\n

The investment news comes as the British Business Bank announces it will be investing additional capital through the existing Northern Powerhouse Investment Fund II into innovative, high-growth businesses,bringing the total investment to more than \u00a3150m.<\/p>\n

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<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… launched three years by tech<\/span> entrepreneur Kevin Beales … of the company\u00e2\u0080\u0099s technology<\/span> platform, with expanded … committed to supporting innovative, tech<\/span>-enabled businesses across the … North East\u00e2\u0080\u0099s vibrant technology<\/span> sector.\u00e2\u0080\u009d The investment news …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-128327","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/128327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=128327"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/128327\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=128327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=128327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=128327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}