{"id":124565,"date":"2026-03-16T13:20:06","date_gmt":"2026-03-16T16:20:06","guid":{"rendered":"https:\/\/ces.einnews.com\/article\/899812782\/J4iaXohIv8LtdiID"},"modified":"2026-03-16T13:20:06","modified_gmt":"2026-03-16T16:20:06","slug":"msi-raising-pc-prices-up-to-30-as-memory-crisis-drags-on","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/16\/msi-raising-pc-prices-up-to-30-as-memory-crisis-drags-on\/","title":{"rendered":"MSI raising PC prices up to 30% as memory crisis drags on"},"content":{"rendered":"<div class=\"subheadline\"> MSI also said it&#8217;s prioritizing more expensive, high-margin hardware, even as it boosts output of DDR4 motherboards. <\/div>\n<div class=\"post-thumbnail \"> <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=240&resize=240&ssl=1 240w, 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https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1&w=1600&resize=1600&ssl=1 1600w\" width=\"1024\" height=\"576\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i1.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/DSC00972-1.jpg?quality=50&strip=all&w=1024&ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"MSI Prestige Flip 14 AI+\" data-hero> <\/p>\n<div class=\"post-thumbnail-text\"> <span class=\"credit\">Image: Foundry \/ Mark Knapp<\/span> <\/div>\n<\/p><\/div>\n<div class=\"entry-content \">\n<div id=\"post-toc\"><\/div>\n<div id=\"link_wrapped_content\">\n<div class=\"miso-summary-box\">\n<div class=\"miso-summary-content\">\n<div class=\"miso-summary-label\"><span>Summary created by Smart Answers AI<\/span><\/div>\n<h3 class=\"miso-summary-title\" id=\"in-summary\">In summary:<\/h3>\n<ul>\n<li>PCWorld reports MSI will raise gaming hardware prices by 15-30% due to memory costs surging from $40 to $200 for 16GB DDR5.<\/li>\n<li>The industry expects overall PC price increases of 20-40%, significantly impacting consumer hardware availability and affordability.<\/li>\n<li>MSI will prioritize high-margin products and DDR4 motherboards for budget buyers while targeting AI server revenue growth.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<section class=\"wp-block-bigbite-multi-title\">\n<div class=\"container\"><\/div>\n<\/section>\n<p>If you\u2019re trying to find gaming hardware on a budget in 2026\u2026maybe just dig in your backyard for gold or oil, <a href=\"https:\/\/www.pcworld.com\/article\/3019907\/bring-your-own-ram-this-new-strategy-for-buying-a-pc-hurts.html\">you\u2019ll be more likely to find it<\/a>. According to recent statements from an MSI general manager, the company is raising prices on its gaming hardware by 15-30 percent.<\/p>\n<p>Said manager is Huang Jinquing, quoted by the <a href=\"https:\/\/go.skimresources.com?id=111346X1569483&amp;xs=1&amp;url=https:\/\/money.udn.com\/money\/story\/5612\/9379365&amp;xcust=2-1-3089909-1-0-0-0-0&amp;sref=https:\/\/www.pcworld.com\/article\/3089909\/msi-raising-pc-prices-up-to-30-as-memory-crisis-drags-on.html\" rel=\"nofollow\" data-subtag=\"2-1-3089909-1-0-0-0-0\" data-domain-name=\"udn\" target=\"_blank\">United Daily News of Taiwan<\/a> (and machine translated). The company is responding to \u201cthe increase in memory prices\u201d and corresponding increases in graphics card prices, which rely heavily on memory modules. The manager points to an increase in the price of a 16GB DDR5 DIMM from $40 last year to as much as $200 today. <\/p>\n<div id=\"fsb_placeholder\" data-id=\"3089909\"><\/div>\n<p>The report claims that MSI has \u201c1 to 2 months of secure memory inventory,\u201d meaning that prices will inevitably rise as the company tries to get new inventory from memory manufacturers and other suppliers like Nvidia. To further protect its profits, MSI will focus on more expensive, higher-margin hardware, sacrificing budget devices. To quote the report \u2014 and once again I emphasize that this is a machine translation \u2014 MSI \u201cwill focus its resources on mid- to high-end products. and high-quality customers. If the market declines by 10%, but the price dynamics increase by 15 to 30%, revenue will catch up or exceed.\u201d <\/p>\n<p>MSI\u2019s projected price increase falls in line with projections for the rest of the industry, which started the year predicting <a href=\"https:\/\/www.pcworld.com\/article\/3021660\/computer-prices-could-go-up-by-20-due-to-ram-shortage-pc-makers-warn.html\">a general rise in PC prices of 20 percent<\/a>, and now shows <a href=\"https:\/\/www.pcworld.com\/article\/3084338\/your-next-laptop-might-cost-40-percent-more.html\">as much as 40 percent<\/a>, as the memory, storage, and GPU sectors rush to supply far more profitable data centers and sideline consumer hardware. (If you\u2019re wondering why it\u2019s \u201conly\u201d 40 percent, while RAM and SSDs are as much as quadrupling in price, manufacturers aren\u2019t quite as exposed to the sways as us mere mortals at the end of the supply chain.)<\/p>\n<div class=\"jwPlayer--floatingContainer\">\n<div id=\"jwplayer--floatingVideo\" class=\"jwplayer\"> <!--js block injected --> <\/div>\n<\/p><\/div>\n<p>MSI isn\u2019t sitting out that side of the business. As <a href=\"https:\/\/go.skimresources.com?id=111346X1569483&amp;xs=1&amp;url=https:\/\/www.tomshardware.com\/pc-components\/msi-plans-to-raise-gaming-product-prices-by-up-to-30-percent&amp;xcust=2-1-3089909-1-0-0-0-0&amp;sref=https:\/\/www.pcworld.com\/article\/3089909\/msi-raising-pc-prices-up-to-30-as-memory-crisis-drags-on.html\" rel=\"nofollow\" data-subtag=\"2-1-3089909-1-0-0-0-0\" data-domain-name=\"tomshardware\" target=\"_blank\">Tom\u2019s Hardware reports<\/a>, it\u2019s hoping for a 50 to 100 percent increase in revenue for \u201cAI\u201d servers. It\u2019s not all bad news, as MSI is also intending to prioritize <a href=\"https:\/\/www.pcworld.com\/article\/3057590\/report-desperate-pc-manufacturers-turn-to-china-for-ram.html\">manufacturing of DDR4-capable motherboards<\/a>, anticipating a higher demand from cash-strapped consumers.<\/p>\n<\/p><\/div>\n<div id=\"newsletter-end\" class=\"newsletter\"><\/div>\n<div class=\"hellobar\" id=\"hello-bar-1\"><\/div>\n<div id=\"nativo2\" class=\"nativo\"><\/div>\n<div class=\"article-author-box\" data-ga=\"article-footer-author\">\n<h3 class=\"article_author_head\"> <a href=\"https:\/\/www.pcworld.com\/author\/mcrider\" rel=\"author\"> Author: Michael Crider<\/a>, Staff Writer, PCWorld <\/h3>\n<div class=\"article_author_area\">\n<div class=\"article_author_box_bio\">\n<div class=\"img_cls\"> <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1&w=1600&resize=1600&ssl=1 1600w\" class=\"article_authr_img\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.pcworld.com\/wp-content\/uploads\/2026\/03\/author_photo_Michael-Crider_1738297314-83.jpg?quality=50&strip=all&w=150&h=150&crop=1&ssl=1\" height=\"125\" width=\"125\"> <\/div>\n<p>Michael is a 15-year veteran of technology journalism, covering everything from Apple to ZTE. On PCWorld he&#8217;s the resident keyboard nut, always using a new one for a review and building a new mechanical board or expanding his desktop &#8220;battlestation&#8221; in his off hours. Michael&#8217;s previous bylines include Android Police, Digital Trends, Wired, Lifehacker, and How-To Geek, and he&#8217;s covered events like CES and Mobile World Congress live. Michael lives in Pennsylvania where he&#8217;s always looking forward to his next kayaking trip.<\/p>\n<\/p><\/div>\n<div class=\"article_author_recent_stories\">\n<h3 class=\"recent_stories_head\"> Recent stories by Michael Crider:<\/h3>\n<ul>\n<li> <a href=\"https:\/\/www.pcworld.com\/article\/3090057\/get-acer-ryzen-laptop-with-16gb-ram-for-only-317-right-now.html\"> Get Acer\u2019s Ryzen laptop with 16GB RAM for only $317 right now <\/a> <\/li>\n<li> <a href=\"https:\/\/www.pcworld.com\/article\/3089788\/mislabeled-ryzen-cpus-spotted-in-chuwi-and-ninkear-laptops.html\"> Mislabeled Ryzen CPUs spotted in Chuwi and Ninkear laptops <\/a> <\/li>\n<li> <a href=\"https:\/\/www.pcworld.com\/article\/3086047\/this-544-acer-laptop-has-32gb-ram-and-intel-core-ultra-9-cpu.html\"> This $544 Acer laptop has 32GB RAM and Intel Core Ultra 9 CPU <\/a> <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; of 20-40%, significantly impacting <span class=\"match\">consumer<\/span> hardware availability and affordability. MSI &#8230; profitable data centers and sideline <span class=\"match\">consumer<\/span> hardware. (If you\u00e2\u0080\u0099re wondering &#8230; 39;s covered events like <span class=\"match\">CES<\/span> and Mobile World Congress live &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-124565","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/124565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=124565"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/124565\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=124565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=124565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=124565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}