{"id":123492,"date":"2026-03-14T22:39:32","date_gmt":"2026-03-15T01:39:32","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/899526477"},"modified":"2026-03-14T22:39:32","modified_gmt":"2026-03-15T01:39:32","slug":"opinion-agri-techa-must-earn-its-placea-on-farma","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/14\/opinion-agri-techa-must-earn-its-placea-on-farma\/","title":{"rendered":"Opinion: Agri-tech\u00c2\u00a0must earn its place\u00c2\u00a0on-farm\u00c2\u00a0"},"content":{"rendered":"<header class=\"article-header gutter-right-off\"> <\/header>\n<div class=\"article-content\">\n<div class=\"article-meta hide-large\"> <\/div>\n<div class=\"featured-image gutter-bottom gutter-top\"> <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1&w=1600&resize=1600&ssl=1 1600w\" width=\"1024\" height=\"577\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Robotic-arm_429562899_C_AdobeStock-1024x577.jpg?ssl=1\" class=\"attachment-large size-large wp-post-image\" alt=\"\u00a9 Adobe Stock\"><span>\u00a9 Adobe Stock<\/span> <\/div>\n<div id=\"article-1846327-body\" class=\"article-body\">\n<p>The potential benefits of embracing agri-tech for farmers running high-risk, capital-intensive businesses are clear to see.<\/p>\n<p>Innovation in artificial intelligence (AI) and robotics, for example, holds huge potential to bring positive change to farming, including operational resilience and efficient resource management.<\/p>\n<p>See also: <a href=\"https:\/\/www.fwi.co.uk\/news\/have-uks-agri-tech-centres-achieved-and-whats-next\">Have UK\u2019s Agri-Tech Centres achieved and what\u2019s next?<\/a><\/p>\n<div class=\"full-width-box\">\n<h2>About the author<\/h2>\n<p><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1&w=1600&resize=1600&ssl=1 1600w\" class=\"alignright wp-image-1846378 size-thumbnail\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/stmaaprodfwsite.blob.core.windows.net\/assets\/sites\/1\/2026\/03\/Steve-McLean-circle-150x150.png?ssl=1\" alt width=\"150\" height=\"150\"><\/p>\n<p>Steve McLean is the chief executive of the <a href=\"https:\/\/ukagritechcentre.com\/\" target=\"_blank\" rel=\"noopener\">UK Agri-Tech Centre<\/a>.<\/p>\n<p>Here he sets out why farmer involvement is key to agri-tech success.<\/p>\n<\/div>\n<p>The UK government\u2019s 10-year Modern Industrial Strategy, launched in 2025, identified\u202fagri-tech as a frontier sector, backed by significant investment in robotics and automation.<\/p>\n<p>Too much of the national conversation, however, still focuses on what is technologically possible, not what works in practice.&nbsp;<\/p>\n<p>The UK Agri-Tech Centre was established to close this gap.<\/p>\n<p>Accelerating the path from innovation to adoption by validating\u202freturn on investment on commercial farms, \u201cstress-testing\u201d in\u202freal-world environments, and tackling other practical barriers, de-risks the process for innovators and farmers.<\/p>\n<p>With&nbsp;the farmer ultimately bearing the brunt of risk&nbsp;in&nbsp;agri-tech&nbsp;take-up,&nbsp;taking a connected approach to&nbsp;share&nbsp;risk&nbsp;across the value chain&nbsp;is&nbsp;critical for success.&nbsp;<\/p>\n<h2>AI and robotics<\/h2>\n<p>Artificial intelligence is beginning to earn its place on-farm by delivering measurable benefit.\u202f<\/p>\n<p>Businesses&nbsp;supported by&nbsp;the&nbsp;UK Agri-Tech Centre through&nbsp;scale-up and&nbsp;commercialisation include&nbsp;Fotenix, whose\u202fAI-powered crop diagnostics enable&nbsp;early&nbsp;intervention and precise input use,&nbsp;and&nbsp;Hoofcount, whose\u202ftechnology can detect lameness at the earliest stage of lesion development, protecting welfare and productivity before losses escalate.\u202f<\/p>\n<p>What these tools have in common is that they&nbsp;strengthen decision-making rather than replace it&nbsp;and&nbsp;crucially, they are being\u202fvalidated\u202fin real farm systems&nbsp;rather than&nbsp;a&nbsp;controlled environment.\u202f&nbsp;<\/p>\n<p>In horticulture, acute labour shortages and regulatory pressures have accelerated the adoption&nbsp;of robotics.&nbsp;<\/p>\n<p>Earth Rover&nbsp;has&nbsp;commercialised&nbsp;laser weeding systems that reduce chemical reliance and labour dependency, and&nbsp;UPP\u2019s robotic broccoli harvesting system addresses a known bottleneck in high-value crops, both supported by UK Agri-Tech Centre.<\/p>\n<p>In combinable crops, we are earlier in the development cycle.<\/p>\n<p>However, autonomous platforms such as the Robotti from\u202fAgrointelli\u202fand the\u202fAgBot\u202ffrom\u202fAgXeed\u202fare generating significant interest (though their higher capital costs, integration\u202fchallenges\u202fand questions around long-term servicing are slowing widespread uptake).\u202f&nbsp;<\/p>\n<p>Initiatives like\u202fthe UK Agri-Robotics Regulatory Network, led by the UK Agri-Tech Centre in partnership with the University of Lincoln, Harper Adams University and the Manufacturing Technology Centre, aim\u202fto slash the red tape both for farmers and technology innovators,\u202fsimplifying\u202fthe regulatory landscape and lowering\u202fthe\u202fbarriers to\u202fadoption.\u202f&nbsp;<\/p>\n<h2>Integration&nbsp;or disruption&nbsp;<\/h2>\n<p>There are&nbsp;two&nbsp;approaches to the&nbsp;adoption of&nbsp;agri-tech&nbsp;\u2013&nbsp;integrate or&nbsp;disrupt.&nbsp;&nbsp;<\/p>\n<p>Integration into existing machinery fleets and workflows reduces risk and accelerates uptake, while disruption can deliver transformational\u202fchange, but typically requires three to five years of operational and cultural adjustment.&nbsp;<\/p>\n<p>Our role is not to favour one model over another, but to ensure both&nbsp;approaches&nbsp;are tested rigorously before scaling.<\/p>\n<p>Farmers should not be expected to shoulder disproportionate risk while technologies mature, but need adaptable, open systems that evolve with their businesses.&nbsp;<\/p>\n<p>Above all, adoption&nbsp;depends on shared risk&nbsp;and cultural change.&nbsp;<\/p>\n<p>The&nbsp;route&nbsp;to change&nbsp;must be farm-led from the outset,&nbsp;shaped&nbsp;by real operational needs, tested in working systems, and\u202fvalidated\u202feconomically before widespread&nbsp;release.\u202f&nbsp;<\/p>\n<h2>Proven success&nbsp;<\/h2>\n<p>Over the past year, more than 200 companies have worked&nbsp;with the&nbsp;UK Agri-Tech Centre&nbsp;to refine and prove their technologies&nbsp;in&nbsp;commercial conditions.&nbsp;Proving profitability of technology is key.<\/p>\n<p>The latest round of grants in the Farming Equipment&nbsp;and&nbsp;Technology Fund&nbsp;2026&nbsp;will also be an important method to ensure&nbsp;agri-tech is invested in on farm.<\/p>\n<p>Our job is to ensure that technology is market ready and fit for purpose.<\/p>\n<\/p><\/div>\n<div class=\"article-bottom\">\n<div class=\"article-wrap-bottom\"> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Harper Adams University and the Manufacturing <span class=\"match\">Technology<\/span> Centre, aim\u00e2\u0080\u00afto slash the red &#8230; tape both for farmers and <span class=\"match\">technology<\/span> innovators,\u00e2\u0080\u00afsimplifying\u00e2\u0080\u00afthe regulatory landscape and &#8230; <span class=\"match\">Technology<\/span> Fund\u00c2\u00a02026\u00c2\u00a0will also be an important method to ensure\u00c2\u00a0agri-<span class=\"match\">tech<\/span> &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-123492","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/123492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=123492"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/123492\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=123492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=123492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=123492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}