{"id":120180,"date":"2026-03-12T07:27:25","date_gmt":"2026-03-12T10:27:25","guid":{"rendered":"https:\/\/tech.einnews.com\/article\/898921133"},"modified":"2026-03-12T07:27:25","modified_gmt":"2026-03-12T10:27:25","slug":"atm-2026-to-drive-new-frontier-in-travel-and-technology","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/12\/atm-2026-to-drive-new-frontier-in-travel-and-technology\/","title":{"rendered":"ATM 2026 to drive new frontier in travel and technology"},"content":{"rendered":"
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The 2026 edition takes place under the theme \u201cTravel 2040: Driving New Frontiers Through Innovation and Technology.\u201d Consequently, over 55,000 travel professionals from 166 countries are set to attend and explore how technology and innovation are revolutionizing global tourism.<\/p>\n

The Global Stage will serve as ATM\u2019s primary strategic forum, putting topical industry issues under the spotlight. Notably, sustainability, accessibility, luxury travel and destination marketing will feature prominently in research-led panels. The program will close with the Women in Travel Forum. Running in partnership with Women in Travel CIC, the high-pro\ufb01le forum will examine critical subjects covering inclusion, equity and diverse leadership.<\/p>\n

The 2026 event will also include the full launch of ATM Travel Tech as a co-located show. As part of this, the Future Stage will host the Tech and Innovation Hub, where attendees can explore the latest industry breakthroughs, from AI, AR\/VR and \ufb01ntech to robotics and immersive commerce. It will also host the popular Start-up Pitch Battle.<\/p>\n

New for 2026<\/strong><\/h2>\n

Alongside returning attractions, ATM 2026 is set to introduce a number of \ufb01rst-time initiatives, including Lunch \u2018n Learn sessions, roundtables and real-time translation via Vox Technologies. Additionally, the newly rebranded Experience Stage will spotlight the Middle East\u2019s rise as a global meetings hub.<\/p>\n

Signi\ufb01cantly, ATM 2026 marks the latest chapter in a long-running success story. Growing 16 percent year-over-year, the event continues to reaffirm its position as a go-to platform for the global travel industry.<\/p>\n

Commenting, Danielle Curtis, exhibition director ME, said: \u201cAt ATM, we want to raise the bar in how we guide the global travel and tourism industry. Our 2026 conference programme has been carefully curated to provide strategic direction through informed, industry-led insight, ensuring that decision-makers leave with the knowledge they need to act with con\ufb01dence.\u201d<\/p>\n

<\/a><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

… New Frontiers Through Innovation and Technology<\/span>.\u00e2\u0080\u009d Consequently, over 55,000 … attend and explore how technology<\/span> and innovation are revolutionizing … launch of ATM Travel Tech<\/span> as a co-located show … Future Stage will host the Tech<\/span> and Innovation Hub, where …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-120180","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/120180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=120180"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/120180\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=120180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=120180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=120180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}