{"id":109502,"date":"2026-03-03T09:16:05","date_gmt":"2026-03-03T12:16:05","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/897176796"},"modified":"2026-03-03T09:16:05","modified_gmt":"2026-03-03T12:16:05","slug":"northwood-university-launches-bba-in-automotive-mobility-studies","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/03\/northwood-university-launches-bba-in-automotive-mobility-studies\/","title":{"rendered":"Northwood University Launches BBA in Automotive, Mobility Studies"},"content":{"rendered":"
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As the global motorsports industry grows, Northwood University<\/a> announced the launch of a new Bachelor of Business Administration in automotive and mobility studies with a concentration in motorsports management. The program creates one of the nation\u2019s few business-first academic pathways dedicated to the full motorsports ecosystem, Northwood University said. <\/p>\n

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It formalizes Northwood\u2019s position at the intersection of automotive leadership, innovation and motorsports enterprise, preparing students to lead race teams, manage sponsorship portfolios, activate brands, oversee logistics and build high-performance organizations.<\/p>\n

\u201cThis program marks a defining moment for Northwood as America\u2019s Automotive University<\/a>,\u201d said Kristin Stehouwer, academic vice president and provost. \u201cMotorsports is a sophisticated global business that demands strategic thinking, ethical leadership, and operational excellence. This BBA equips students with the business foundation and industry expertise to compete at the highest levels.\u201d<\/p>\n

Global motorsports market growth and talent demand<\/h2>\n

The global motorsports market was valued at $9.5 billion in 2024, with growth fueled by expanding media rights, sponsorship innovation, experiential fan engagement and global team operations.<\/p>\n

\u201cDespite this growth, industry leaders consistently report talent gaps in commercial strategy, logistics management, and sponsorship activation,\u201d said Matthew Bennett, vice president of enrollment and strategic alliances. \u201cNorthwood\u2019s new BBA responds directly to that demand, as it was designed in consultation with numerous motorsport sector teams, sponsors, events, and race organizations.\u201d<\/p>\n

\u201cTeams today operate as complex enterprises, requiring leaders who understand event management, analytics, sponsorship and licensing, logistics, marketing strategy, human capital, and operations \u2014 not just competition,\u201d said Stacey Tetloff, undergraduate dean. \u201cThis program was built in collaboration with industry professionals to prepare students for those realities.\u201d<\/p>\n

Motorsports Management concentration coursework and fieldwork<\/h2>\n

The Motorsports Management concentration includes specialized coursework and structured fieldwork experiences in sponsorship activation, event operations, team management and talent development.<\/p>\n

\u201cMotorsports blends innovation, sponsorship, technology, hospitality, and global logistics,\u201d said Dave Oventhal, division chair of the Center for Automotive and Mobility Studies at Northwood University<\/a>. \u201cNorthwood students graduate with both deep motorsports knowledge and the business acumen required to lead within Formula 1, NASCAR, IndyCar, endurance racing, and every segment within motorsports. Through ongoing engagement with teams, sponsors, race organizations, and industry leaders \u2014 including conversations at events like the Performance Racing Industry Show \u2014 we consistently hear strong demand for talent prepared through a combination of classroom learning and real-world experience. This program is built to deliver exactly that.\u201d<\/p>\n

A differentiated BBA model<\/h2>\n

Northwood\u2019s BBA in Automotive and Mobility Studies emphasizes leadership, analytics, finance and enterprise strategy. Students enrolled in the Motorsports Management concentration will gain hands-on experience through:<\/p>\n