{"id":108155,"date":"2026-03-02T07:32:05","date_gmt":"2026-03-02T10:32:05","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/896818308"},"modified":"2026-03-02T07:32:05","modified_gmt":"2026-03-02T10:32:05","slug":"ivette-dominguez-drawe-builds-legacy-at-alpine-motors-while-championing-women-in-automotive","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/03\/02\/ivette-dominguez-drawe-builds-legacy-at-alpine-motors-while-championing-women-in-automotive\/","title":{"rendered":"Ivette Dominguez Drawe builds legacy at Alpine Motors while championing women in automotive"},"content":{"rendered":"<div><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/i3.wp.com\/d9s1543upwp3n.cloudfront.net\/wp-content\/uploads\/2026\/03\/02.26.2026-WDTI-Ivette-Dominguez-Drawe-1-scaled.webp?ssl=1\" class=\"ff-og-image-inserted\"><\/div>\n<p><span>From a summer internship at a BMW dealership to owning multiple <a href=\"https:\/\/www.alpinebuickgmc.com\/\" target=\"_blank\" rel=\"noopener\">Alpine Motors<\/a> locations, Ivette Dominguez Drawe has built a career defined by grit, strategic vision, and a dedication to her employees and community. Her recent expansion into a standalone Chevrolet store marks another milestone in her 35-year journey.&nbsp;<\/span> <\/p>\n<p><span>As a first-generation dealer and owner, Ivette Dominguez Drawe shares the decades-long journey of growing her business in Colorado on today\u2019s episode of Women Driving the Industry. She emphasizes that success in the automotive sector hinges on a people-first culture, strategic pre-owned-vehicle initiatives, and cultivating opportunities for women.<\/span> <\/p>\n<p><span>According to Dominguez Drawe, business at Alpine Motors remains steady, with healthier inventory and a focus on affordability. She says customers are more payment-oriented, which promotes the dealership to lean into:<\/span> <\/p>\n<ul>\n<li><span>Transparency in pricing and sales&nbsp;<\/span><\/li>\n<li><span>A smart inventory mix<\/span><\/li>\n<li><span>Strong pre-owned vehicle strategies&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>However, she did express concern regarding Colorado granting <a href=\"https:\/\/www.cbtnews.com\/cadas-matthew-groves-on-scout-motors-dealer-license-approval\/\" target=\"_blank\" rel=\"noopener\">Scout Motors<\/a> its first dealer license, stressing that the franchise system was built to protect customers and communities. Meanwhile, she mentioned that changes to the state EV incentives have substantially affected certain brands, which required the dealership to adjust its sales approach.&nbsp;<\/span> <\/p>\n<p><a href=\"https:\/\/www.cbtnews.com\/newsletter-signup\/\" target=\"_blank\" rel=\"noopener\"><b>Sign up for CBT News\u2019 daily newsletter and get the latest industry stories delivered straight to your inbox<\/b><\/a>. <\/p>\n<h4><b>Early start in automotive<\/b><\/h4>\n<p><span>Dominguez Drawe entered the automotive industry during a college summer break at a BMW dealership in Southern California. By age 23, she had purchased her first home, laying the foundation for a decades-long career.<\/span> <\/p>\n<blockquote class=\"co-blockquote align-right\"><p> \u201cI learned at an early age that working women, it wasn\u2019t a bad thing. It was a good thing.\u201d <\/p><\/blockquote>\n<p><span>Recognized as a pioneer in women\u2019s automotive, she attributes her success to mentors and her parents, who instilled a strong work ethic. She has also worked to serve as a role model for her daughter and other young women, demonstrating how to balance career, family, and community involvement.<\/span> <\/p>\n<h4><b>Expanding Alpine Motors<\/b><\/h4>\n<p><span>The recent acquisition of a standalone Chevrolet store marked Alpine Motors\u2019 first Chevrolet location under Dominguez Drawe\u2019s ownership. The dealership, with a 50-year legacy in the community, faced operational challenges, including updates to its phone system and website.<\/span> <\/p>\n<p><span>Despite these hurdles, she remains focused on building a strong foundation for growth while maintaining the dealership\u2019s commitment to employees and customers.<\/span> <\/p>\n<p><span>Moreover, Dominguez Drawe notes that the dealership\u2019s culture is intentional. She highlights that leadership positions, such as CFO, GM, and service director, are predominantly held by women, and the dealership celebrates employees through events such as:<\/span> <\/p>\n<ul>\n<li><span>Welcome barbecues<\/span><\/li>\n<li><span>Valentine\u2019s parties<\/span><\/li>\n<li><span>Holiday celebrations with 600 attendees<\/span><\/li>\n<\/ul>\n<p><span>Respect for oneself, colleagues, customers, and the community forms the foundation of Dominguez Drawe\u2019s leadership philosophy.<\/span> <\/p>\n<h4><b>Advice for Women in Automotive<\/b><\/h4>\n<p><span>Nevertheless, Dominguez Drawe encourages women to claim their place at the table and pursue leadership opportunities. She notes that the industry benefits from strong communicators and diverse perspectives, and that women often excel at multitasking and at shaping positive workplace culture.<\/span> <\/p>\n<p><span>\u201c[Women] belong in every room they enter,\u201d she said, emphasizing personal investment and mentorship as keys to success.<\/span> <\/p>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; that success in the <span class=\"match\">automotive<\/span> sector hinges on a &#8230; start in <span class=\"match\">automotive<\/span> Dominguez Drawe entered the <span class=\"match\">automotive<\/span> industry during &#8230; pioneer in women\u00e2\u0080\u0099s <span class=\"match\">automotive<\/span>, she attributes her success &#8230; . Advice for Women in <span class=\"match\">Automotive<\/span> Nevertheless, Dominguez Drawe encourages &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-108155","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/108155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=108155"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/108155\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=108155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=108155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=108155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}