{"id":104516,"date":"2026-02-27T09:54:48","date_gmt":"2026-02-27T12:54:48","guid":{"rendered":"https:\/\/automotive.einnews.com\/article\/896114687"},"modified":"2026-02-27T09:54:48","modified_gmt":"2026-02-27T12:54:48","slug":"skf-rebrands-stand-alone-automotive-unit","status":"publish","type":"post","link":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/2026\/02\/27\/skf-rebrands-stand-alone-automotive-unit\/","title":{"rendered":"SKF rebrands stand-alone automotive unit"},"content":{"rendered":"<div class=\"article-image\">\n<figure class=\"article-image__container\">    <img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=75&resize=75&ssl=1 75w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=100&resize=100&ssl=1 100w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=150&resize=150&ssl=1 150w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=240&resize=240&ssl=1 240w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=320&resize=320&ssl=1 320w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=500&resize=500&ssl=1 500w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=640&resize=640&ssl=1 640w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=800&resize=800&ssl=1 800w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=1024&resize=1024&ssl=1 1024w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=1280&resize=1280&ssl=1 1280w, https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1&w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/mlmjbqro95r8.i.optimole.com\/cb:bOxR.6a5\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/www.just-auto.com\/wp-content\/uploads\/sites\/30\/2026\/02\/Vertevo-430x241.jpg?ssl=1\" alt><figcaption class=\"c-featured-image__description\">Source: SKF<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">SKF Vertevo will be the name of SKF\u2019s Automotive business as a stand-alone company, it says. The company said the announcement marks a significant milestone in SKF\u2019s process to create two strong, focused and independent businesses that can accelerate profitable growth and secure long-term value creation for customers, shareholders and other stakeholders.<\/p>\n<p>\u201cThe separation of our Automotive business is proceeding according to plan. Today marks another major step on this journey and on becoming a stand-alone company, as we reveal the name,\u201d said Rickard Gustafson, President and CEO.<\/p>\n<div class=\"in-article-premium-insights mobile-useragent-scalar\">\n<section class=\"gms-b2b-marketing\">\n<figure><img data-opt-id=758893364  fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=75&resize=75&ssl=1 75w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=100&resize=100&ssl=1 100w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=150&resize=150&ssl=1 150w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=240&resize=240&ssl=1 240w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=320&resize=320&ssl=1 320w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=500&resize=500&ssl=1 500w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=640&resize=640&ssl=1 640w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=800&resize=800&ssl=1 800w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=1024&resize=1024&ssl=1 1024w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=1280&resize=1280&ssl=1 1280w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg?w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg\" alt><\/figure>\n<h4> Discover B2B Marketing That Performs <\/h4>\n<p> Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. <\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\"> Find out more <span><\/span><\/a><\/p>\n<\/section>\n<\/div>\n<p>\u201cThe name SKF Vertevo highlights our heritage and additionally combines two powerful ideas: vertere, Latin for\u2018to turn\u2019or \u2018to transform\u2019, and evo, short for \u2018evolution\u2019. Together, they express movement, progress, and change. It\u2019s short, bold, and memorable \u2013 a name that works across cultures and captures our story\u201d, says Kerstin Enochsson, President Automotive.<\/p>\n<p>As previously communicated, SKF\u2019s objective is to list SKF Vertevo on Nasdaq Stockholm during Q4 2026, subject to the Board of Directors proposing a distribution and listing of the Automotive business and the shareholders\u2019 approval.<\/p>\n<p>The SKF Automotive business is still part of the SKF Group and a subsidiary of AB SKF. The name SKF Vertevo will publicly start to be used in conjunction with a potential listing.<\/p>\n<p><strong>The rationale for separation<\/strong><\/p>\n<p>SKF has said previously that given different business dynamics, end markets and success drivers for the Industrial and Automotive business segments, a separation will \u2018facilitate a clearer focus on distinct opportunities to enhance customer value, accelerate growth as well as improve efficiency and competitiveness\u2019.<\/p>\n<p>\u201cBoth businesses are global leaders in their respective fields and will through a clearer focus increase customer value and leverage on their strategies as standalone companies. The Board of Directors and Management therefore believe that long-term value can be created by splitting the Group into two separate companies, benefiting customers, employees and shareholders\u201d, said Hans Str\u00e5berg, Chair of SKF Board of Directors.<\/p>\n<p>SKF maintains that a separation would increase Automotive\u2019s ability to adapt faster to transforming global automotive markets, by allowing it to make independent business decisions and investments. A more tailored, leaner Automotive business model will further strengthen its competitive advantage and capture additional profitable growth opportunities, while at the same time accelerating its profitability transformation, the company said.<\/p>\n<p><!-- Newsletter banner start --> &lt;!&#8211;  &#8211;&gt;<\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\"> <img data-opt-id=758893364  decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=75&resize=75&ssl=1 75w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=100&resize=100&ssl=1 100w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=150&resize=150&ssl=1 150w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=240&resize=240&ssl=1 240w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=320&resize=320&ssl=1 320w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=500&resize=500&ssl=1 500w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=640&resize=640&ssl=1 640w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=800&resize=800&ssl=1 800w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=1024&resize=1024&ssl=1 1024w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=1280&resize=1280&ssl=1 1280w, https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg?w=1600&resize=1600&ssl=1 1600w\" fifu-data-src=\"https:\/\/www.just-auto.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"> <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p> <!-- Newsletter banner end --> <\/p>\n<footer class=\"article-footer\"> <!-- article-actions start --> <!-- .gdm-article-actions --> <!-- article-actions end --> <\/footer>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\"> <\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; stakeholders. \u00e2\u0080\u009cThe separation of our <span class=\"match\">Automotive<\/span> business is proceeding according to &#8230; story\u00e2\u0080\u009d, says Kerstin Enochsson, President <span class=\"match\">Automotive<\/span>. As previously communicated, SKF\u00e2\u0080\u0099s &#8230; investments. A more tailored, leaner <span class=\"match\">Automotive<\/span> business model will further strengthen &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-104516","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/104516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/comments?post=104516"}],"version-history":[{"count":0,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/posts\/104516\/revisions"}],"wp:attachment":[{"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/media?parent=104516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/categories?post=104516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new7.shop\/zerocostfreehost\/index.php\/wp-json\/wp\/v2\/tags?post=104516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}