The Bangkok International Motor Show opens on Wednesday with a strong focus on fuel-efficient hybrid vehicles and electric cars. This comes as carmakers respond to rising fuel prices driven by tensions in Iran.
Thailand is a key production hub for many Japanese automakers, and 45 brands from Japan, China and other countries are taking part in the event.
Japanese automaker Nissan is highlighting its expanded lineup of hybrid SUVs and minivans, emphasizing improved fuel economy.
Mazda is unveiling a new electric vehicle for the Thai market and says it plans to step up sales of electrified models, including hybrids.
A local Mazda executive, Thee Permpongpanth, expressed concern about how the situation in Iran has affected the industry. He added that he “hopes that it’s going to get solved soon, but it’s still uncertain.”
Chinese manufacturers, such as BYD and Great Wall Motor, are also showcasing compact EVs and plug-in hybrids designed to cut electricity and fuel costs.
The show reflects how rising fuel prices are increasingly shaping sales strategies across the industry.
