With lingering questions around artificial intelligence and the flare-up of the conflict in the Middle East, the technology sector looks harder to read. In these periods of uncertainty, it is often wise to refocus on established names-companies whose strength and resilience no longer need to be proven.
Apple, the power of the brand
The reputation of the Apple brand needs no introduction. At a time when artificial intelligence is sometimes being called into question by the market, Apple continues to show resilience. Without being seen as an AI pioneer, the iPhone maker has managed to keep sales volumes solid, reassuring investors about the strength of its ecosystem. Positioned on the border between technology and luxury, the brand retains a unique pulling power and an ability to build customer loyalty that helps it absorb sector swings more calmly.
Alphabet, an empire beyond AI
Google’s parent company Alphabet naturally ranks among the most closely watched players since its Gemini model demonstrated its potential. While the group is engaged in the race for artificial intelligence, it still rests above all on a much broader set of businesses. Between its search engine, its browser and YouTube, Alphabet remains an essential pillar of the global internet, with platforms used every day by billions of users.
Cloud-and therefore partly AI-accounts for only about 15% of revenue. By contrast, Google Services, which includes in particular advertising revenue from its various platforms, still represents close to 85% of revenue in fiscal 2025. That diversification provides a particularly reassuring foundation in a volatile environment.
Microsoft, diversification as a shield
Often cited in response to the question “if you could keep only one tech stock, which would you choose?” Microsoft stands out as a must-own. The group draws on its Windows and Android operating systems, its professional suite, its LinkedIn network, as well as businesses as varied as video games with Xbox, cloud with Azure, and software development via GitHub.
That sprawling footprint offers valuable diversification in periods of stress. In addition, the stock has already corrected sharply, down 17.92% since the start of the year, which can help rebalance the risk-return trade-off for long-term investors.
Broadcom, between AI and recurring revenue
Broadcom’s growing exposure to artificial intelligence may raise some reservations. Yet the group, historically known for its networking chips, is benefiting from a favorable dynamic, notably thanks to the success of Ironwood chips developed for Google. At the same time, the acquisition of VMware allows it to strengthen its infrastructure software business and lock in recurring revenue via a SaaS model.
Add to that a leadership team known for discipline in M&A and for rigorous cash-flow management. Its shareholder-return policy translates into a steady and rising dividend, with a current yield of 0.82%-a notable level in the tech universe.
