Japanese automakers seek to challenge Chinese rivals in Indonesia

 Posted in News
Automobiles

Move comes after Jakarta ends subsidies for imported EVs

20260210 Suzuki

Donny Saputra, deputy managing director at Suzuki Indomobil Sales, gives a presentation at the Indonesia International Motor Show in Jakarta on Feb. 5. (Photo by Natsumi Kawasaki)

NATSUMI KAWASAKI

February 11, 2026 10:52 JST

JAKARTA — Japanese automakers are launching a sales offensive in Indonesia as they look to become more competitive with their Chinese rivals after the government ended import duty exemptions for electric vehicles, a move the Japanese describe as a “turning point” in their battle to win buyers in Southeast Asia’s largest economy.

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