NEW YORK: Edelman has promoted Michael Thomson to head of the technology sector for the U.S. and Canada.
Thomson, who previously served as the national sector lead for the technology practice in Canada, will relocate to the Bay Area for the expanded role, he said in a LinkedIn post. He started in the newly created role on February 1.
“Edelman’s technology business has grown significantly in the last year. I’m excited to build on this foundation, with a focus on driving growth and innovation across the technology sector in the U.S. and Canada,” Thomson said via email. “My focus will be on strengthening and expanding our client portfolio, accelerating integrated opportunities and ensuring we are bringing Edelman’s full capabilities to the table.”
Thomson sits on Edelman’s global technology leadership team as well as the Edelman center of excellence for AI, according to the agency’s website.
He said he is looking forward to partnering closely with Edelman U.S. CEO Kirsty Graham, global technology practice lead Margot Edelman and U.S. technology sector co-lead Troy McCombs in this role. Thomson will report to Graham with a dotted line to Edelman and oversee a team of 100 in the U.S. and Canada.
Edelman, who previously served as U.S. co-lead alongside McCombs, took on the global role in September, according to her LinkedIn profile.
VP Alicia Ali will succeed Thomson in his role as EVP and national sector lead in Canada, Thomson said.
A 15-year veteran of the agency, Thomson joined Edelman in 2010 as an account executive. Throughout his tenure, he held multiple titles at the agency, working up to his most recent role as an EVP within Canada’s technology practice.
Thomson’s appointment comes on the heels of new hires for the agency this year. Edelman added Sara Jacobson as EVP of health, leading the firm’s U.S. pharma vertical, and Gregory Gittrich as global head of intelligence.
The agency reported a third consecutive year of decline in 2025, posting like-for-like revenue that dropped 4% to $950 million. Revenue in the U.S. was down 8.1% to $541 million in 2025.
