Meanwhile, 76% believe improved technology would significantly enhance their ability to attract new clients, highlighting a strong return potential for firms that invest in modern, advisor-centric platforms.
“As client expectations rise, advisors are looking for more connected technology and stronger education to support growth,” said Chris Perry, President of Broadridge. “Broadridge works closely with advisors and firms to help modernize technology environments, improve efficiency, and support more seamless client experiences, all of which help advisors streamline their practices, attract and retain next-gen clients, and expand their product offerings to include asset classes like digital assets.”
When asked to prioritize technology enhancements, advisors focused on practical capabilities that directly affect daily operations and client experience.
Top areas include account opening and onboarding (22%), paperwork automation (15%), client-facing digital tools (15%), and financial planning software (10%).
Technology alone, however, is not enough. Education and awareness emerged as equally critical. A strong majority (82%) of advisors say better training and clearer visibility into available tools would help them drive growth more effectively, reinforcing the need for enablement alongside innovation.
